VP, Insights & Research

Job Description

Responsibilities
As a marketplace leader, NBCUniversal Advertising Sale & Partnerships prides itself on its success in building solutions which have helped reshape the industry. In 2022, a key priority of Ad Sales is to elevate our industry-leading team of Insights and Research professionals by providing the marketplace with a deep understanding of consumer perceptions and behaviors, designed to help our clients meet their business objectives. In response to this business goal, we have organized our teams to focus on key areas of expertise and interest for our clients. We are looking for the Vice President of Insights & Research to lead a team focused on Media Behavior Insights. This leader and their team will use primary and secondary research sources to examine what we watch as a society, but more importantly – why we watch. They will be developing insights centered on the who, what, when, where, and why of consumer behavior across the most iconic entertainment, news, and sports properties in the world.

This role will require an individual who excels at turning data into insight and turning insight into storytelling. This individual's ability to identify sociological trends in media and write compelling narratives should match their expertise in conducting research, data analytics and media expertise.

The VP will be responsible for leading a team of researchers in setting the strategy and developing a calendar of insights for the Media Behavior teams' distribution of internal and external content throughout the year. This leader is a charismatic individual who is as comfortable on a stage as they are working in a spreadsheet; interfacing with senior-level internal stakeholders as well as clients, publishing proprietary thought leadership pieces, and presenting at conferences are all critical parts of the job.

You should be interested in this role if you feel you meet most of the above criteria and want to help reshape how we talk about consumer trends across the media ecosystem. This is a role for people ready to learn new things, work at the forefront of the evolving video ecosystem, share their POV with the industry, and collaborate with some of the smartest people in our business. If you are looking for a vibrant, exciting, collaborative environment to share your insights – you may have just
found your next job.

Responsibilities include, but are not limited to:
• Partner with the SVP of Insights & Research to develop a roadmap for Media Behavior insights aligned with NBCU Ad Sales and client objectives.
• Trend writing for industry distribution in the form of white papers, blog posts, infographics and go-to-market presentations.
• Act as a support pillar for the Media Behavior team, foster a positive and inclusive culture, and provide ongoing learning and growth opportunities for a team of high-performing insights professionals.
• Analyze large 1st and 3rd party data sets, apply analytical and statistical rigor, and distill information into salient insights.
• Partner with Primary Research team in the development of proprietary research to understand attitudes toward and motivations for content and platform selection.
• Interface across Sales, Marketing, Strategy, Planning, Finance, Measurement, Product and Corporate Communications Teams to deliver on NBCU objectives and selling priorities.
• Develop actionable insights through the alignment of research findings to NBCU selling priorities and client objectives.
• Establish relationships with strategy, trade marketing and Insights & Research counterparts to develop strong go-to-market messaging.
• Partner with Product Engineering Teams to develop insights tools to provide better access to information across the Insights & Research teams.
• Partner across Ad Sales, Content and Corporate Research teams to leverage data resources across NBCU and align on data governance and external-facing insights.

Qualifications/Requirements
• Minimum 10+ years' combined experience in consumer insights, media research, and/or digital analytics.
• Demonstrates expertise in analysing TV and digital video performance using traditional and non-traditional approaches and data sets.
• Shows deep knowledge of content and offerings across video landscape (linear TV, digital video sites and apps, distributed partners i.e., YouTube Hulu etc.).
• Experience directly leading a team.
• Effective presenter and clear communicator, with experience presenting to senior level stakeholders, both internally and externally.
• Proven strategic thinker who can interpret data and translate data into actionable insights through effective storytelling and data visualization.
• Demonstrates strong writing skills – ability to take data and transform it into salient trends and insights
• Proven collaboration and interpersonal skills, including past success managing clients/stakeholders and vendors.
• Bachelor's Degree required, Master's Degree preferred in relevant field (Business, Market/Consumer Research, Marketing, or related field).
• Ability to travel to NBCU HQ (NYC) up to 3 days/week.

Desired Characteristics
• Proven outstanding project management and time management skills.
• Demonstrates excellent research and analytical skills: ability to structure analysis and correctly interpret data to create a compelling narrative that accurately addresses the business challenge at hand.
• Exhibits an understanding of quantitative/qualitative research methodologies, survey design and analysis
• Experience partnering with a fast-paced, high performing sales team and comfortable in a client-facing role / presenting directly to external parties.
• Proven ability to navigate a matrixed organization and cultivate strong working relationships across departments.
• Proficiency in TV and digital applications and other syndicated research tools (Nielsen, TV Brand Effect, Lake 5, comScore, Adobe Analytics, MRI, etc.).
• Proficiency with research tools such as eMarketer, Statista, and more
• Demonstrates a mastery of Microsoft Office suite (PPT, Excel, Word).

Jobcode: Reference SBJ-remx37-18-222-184-162-42 in your application.