Sr. Manager, Partners Brand Marketing

Job Description

Responsibilities
Overview

The Partners Brand Marketing team works with independent movie studios to release their films into the home entertainment market on both physical and digital platforms. Brand Marketing is responsible for taking a lead role in the planning, development, analysis, marketing, and execution of new release film campaigns.

The Senior Manager will be the champion for our partners and their films across the organization, including digital marketing, creative services, legal, sales, finance, operations, and more. The Senior Manager's main goal is to maximize the profitability of each release across the PVOD and Home Entertainment windows, while ensuring high partner satisfaction. This is a challenging role with great visibility across the organization and exceptional learning opportunities.

Essential Responsibilities
• Responsible for developing PVOD and Home Entertainment marketing strategies and overseeing the marketing campaigns for our partners' new release films.
• Owner of the Marketing P&L. Gathers cost information from cross-functional teams, performs analysis, and gathers all required approvals.
• Collaborates with Marketing Director and UPHE finance to develop PVOD revenue goals and P&L.
• Develops Home Entertainment sales and revenue goals using comp title analysis as well as pricing and budget rationale. Collaborates with and aligns goals with sales.
• Oversees the development of PVOD and Home Entertainment marketing plans and ensures that projects are executed to budget, profitability is maximized, and marketing teams are delivering to plan objectives and strategy.
• Collaborates across the organization to ensure that partner studio and internal stakeholder needs are being met.
• Oversees the creative brief used to develop all advertising assets and materials. Ensures that all project creative materials are executed according to schedule and on positioning.
• Responds to partner inquiries across all aspects of the business.
• Collaborates with all internal and external partners to maximize all marketing opportunities and ensure successful and timely execution.
• Conducts post-analyses and compiles key learnings as required.
• Creates PowerPoint presentations as needed.
• Presents slate overviews at national sales meetings as well as retail account meetings.

Qualifications/Requirements
Basic Qualifications
• Bachelor's Degree preferred, and/or;
• 5+ years of consumer marketing experience with a demonstrated ability to proactively lead initiatives to make a positive difference at a consumer-centric organization
• Proficient in Microsoft Word, Excel, and PowerPoint

Eligibility Requirements
• Interested candidates must submit a resume/CV online to be considered
• Must have unrestricted work authorization to work in the United States

Desired Characteristics

Desired Characteristics
• Knowledge of home entertainment and/or independent film industry
• Exceptional communicator with the ability to build relationships and influence teams
• Strategic/innovative thinker, strong analytical skills and business knowledge/expertise
• Exceptional project planning/management, problem solving and organizational skills
• Creative thinker and an ability to collaborate in a creative/changing environment
• Ability to work with a variety of stakeholders at all levels of the business, internally and externally
• Advanced understanding of budgets and budget management
• Strong presentation skills
• Demonstrate adaptability, creativity, innovation, proactivity and imagination
• Demonstrate the NBCU values of ownership, pioneering spirit, teamwork, creativity and integrity

Jobcode: Reference SBJ-gqmkx6-13-58-36-141-42 in your application.