Full Time Job

Sr. Manager, Ad Impact Innovation


New York, NY 02-20-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Position

The Senior Manager of Ad Impact Innovation, at NBCU will be a key member at NBCU will be a key member of the NBCU Ad Sales Insights and Measurement team. S/he will work closely with Vice President of Ad Impact and Innovation who drives the strategic vision and measurement agenda to enable effective cross platform planning and campaign measurement proving the efficacy of media spend across the NBCU portfolio. The ideal candidate will be a mathematical modeling and optimization expert who works across cross functional teams to identify and build measurement and advertising effectiveness solutions that drive business growth for NBCU and its vast array of clients across the portfolio.

Responsibilities for the Senior Manager Ad Impact Innovation, include, but are not limited to:
• Analyze key metrics in the business to gauge trends, benchmarks, and performance. Identify and communicate root causes of performance outcomes
• Aid in analyzing both syndicated and internal data sources to inform audience trends
• Support in development and execution of Marketing Mix Modeling
• Collaborate cross functionally with sales and planning to understand requirements and translate into mathematical models
• Address emerging questions and opportunities through quantitative analysis and analytical models such as Optimization & Operations Research, regression, decision trees, data science tools etc.
• Leverage understanding of the business process to identify and implement solutions that will result in significant top and bottom-line contributions
• Mentor junior members of the team

• Masters Degree or Doctoral Degree (preferred) in Operations Research, Applied Mathematics, Computer Science, Physics or relevant quantitative field
• 4+ years of hands-on modeling experience in industry
• Strong understanding of optimization methodology (Linear/Non-Linear/Mixed Integer/ Dynamic Programming) and experience in building mathematical optimization models
• Expertise in stochastic and deterministic optimization techniques, simulation and statistical modeling
• Subject matter expert for research, analytics and insights across the organization
• Strong understanding of emerging analytics techniques and how they translate into actionable insights for the business
• Excellent programming skills and proficiency in Python, R, Python. Experience with C/C++/ Java is a plus
• Knowledge of relational database & SQL
• Experience in implementing optimization models and tools through the use of high-level modeling languages (e.g. AMPL, Mosel, R, MATLAB)
• Experience prototyping with optimization tools such as Cplex / Gurobi/ XPRESS
• Ability to translate business requirements to problem definitions, models, and constraints
• Strong written and verbal communication and presentation skills

Eligibility Requirements:
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older