Sr. Manager, Ad Impact

Job Description

Responsibilities
This position is open to remote candidates located near one of our HUB offices

The Position
The Ad Sales Measurement & Impact team is seeking a Sr. Manager to join our growing Ad Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and partnerships. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client's business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?

The Sr. Manager of Ad Impact will be responsible for overseeing cross-funnel campaign measurement from end-to-end, with dedicated analyst(s) support. They will play a leading role in developing cross-platform campaign measurement recommendations, project managing execution and presenting results and insights. The right candidate will be detail orientated, passionate about media and marketing and have an enthusiastic attitude towards storytelling with data.

Day to Day Duties
• Manage, motivate and support dedicated analyst(s)
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
• Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
• Create advertiser presentations that communicate insights and recommendations in visually compelling formats
• Maintain normative database for NBCU specific benchmarking
• Work with senior Research management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement
• Collaborate across NBCU Insights & Measurement teams to deliver on organizational needs

Qualifications/Requirements
• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field
• Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm
• Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Nielsen systems, comScore, KMB, EDO, Phoenix TV and Digital Brand Effect, LiveRamp / Data Plus Math, NCS, ListenFirst, Nielsen Social and YouGov
• General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
• Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Facebook, Snapchat, TikTok)
• Knowledge of qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
• Must be well versed in MS Office (formatting, creating charts/graphs, pivot tables and formulas), MS macro is a plus

Eligibility Requirements:
• Must be willing to work in New York, NY
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Strategic thinker with a deep interest in media, analytics and/or marketing
• Story driven problem solver able to interpret and visualize data with client needs in mind
• Highly organized and detail-oriented multitasker
• Strong communication skills, both oral and written
• Ability to work independently and as part of a team
• Naturally curious, resourceful and motivated

Jobcode: Reference SBJ-r0zmee-18-223-210-76-42 in your application.