Sr. Analyst, Sports Insights

Job Description

Responsibilities

Role Purpose

The NBCUniversal ad sales organization is looking for a Sr. Analyst of Sports Insights to aid in the development of sales-driven research and analytical solutions for, primarily, properties broadcast across NBCUniversal (e.g., the Summer and Winter Olympics; Sunday Night Football; golf, including the US Open, Open Championship and Ryder Cup; the Premier League; NASCAR; horse racing's Triple Crown; and more). This role will be responsible for reporting viewership performance and analyzing advertiser campaigns, leveraging both to effectively position content within the sports & media landscape. Additionally, this person will contribute towards greater ad sales initiatives for the NBC Sports Group, including primary research and category analyses. The Sr Analyst will manage relationships with internal constituencies (sales, marketing and client partnerships). This person should have a passion for sports, marketing and media, as well as an interest in cross-platform research (TV, Digital and Social). Candidates must have experience using research and analytics to develop actionable insights and effective storytelling on behalf of advertisers.

Responsibilities
• Support sports & Olympics ad sales research teams in the creation of detailed analyses, reports, presentations, and marketing/sales materials covering the properties that are broadcast across NBCUniversal
• Utilize both syndicated and custom research tools to effectively position the sports across linear, digital, and social to the advertising community
• Develop category and consumer insights to support B2B marketing opportunities
• Demonstrate advertisers' return on investing in media and sponsorship, using campaign results
• Analyze competitive spending & marketing patterns
• Respond to requests from across the organization

Qualifications/Requirements
Qualifications:
• 2+ years of research experience at a media company, agency or vendor
• Bachelor's degree or equivalent
• Expertise in both Microsoft Excel and PowerPoint
• Strong quantitative skills, including both analytical abilities as well as media math proficiency
• Ability to distill data from a variety of sources into clear data-driven insights
• Adept in cross-platform audience measurement systems (e.g., Nielsen, Adobe Analytics, Lake 5, comScore, etc.)
• Proficient in consumer data platforms (e.g. YouGov, MRI-Simmons, etc.)
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Strategic thinker with a deep interest in and familiarity with sports, media, analytics and/or marketing
• Custom research experience is a plus
• Attention to detail
• Willingness to learn
• Hunger to uncover insights in addition to reporting data
• Team player with the ability to deliver on different assignments/projects in a timely manner
• Demonstrates ability to establish and maintain relationships with team and internal/external partners
• Comfortable communicating both verbally and in writing to all levels within the organization

Jobcode: Reference SBJ-r0y888-18-191-240-243-42 in your application.