Social Media Video Producer, Today Digital

Job Description

Responsibilities
Want to work with one of America's most loved and trusted brands? The TODAY Digital team is a force of creativity, imagination and collaboration. We're currently looking for an eager and creative Social Media Video Producer to join our innovative social team. This role will be responsible for pitching, editing and crafting native social video for Facebook, Instagram and TikTok, and drive the brand forward to the next generation of audiences.

The ideal candidate has proven experience of creatively packaging, editing and sourcing video content that will resonate, grow and build social audiences. This role is perfect for a big thinker with creative ideas and a passion for connecting with audiences through native social video techniques.

This position is represented by the NewsGuild-CWA.

Responsibilities:
• Pitch and create social video for Instagram, Facebook, TikTok and YouTube based on broadcast, internet trends, UGC and original content ideas.
• Edit and repackage broadcast, longform and short-form video content for social.
• Be fluent in the latest features and trends across Instagram and TikTok.
• Create, write, and edit social posts for optimization across our various social platforms, including social headline writing and post copy. This includes content for Facebook, Twitter, Instagram, YouTube and TikTok.
• Ensure that social media copy is flawlessly composed, with special attention to grammar and spelling.
• Maintain focus and accuracy during breaking news and high-pressure news situations; keeping as many platforms as active as possible while news happens.
• Look at analytics to see how our platforms are performing against KPIs and brainstorm ideas to help reach new audiences to meet those goals.
• Collaborate on new and innovative social projects to bring in new audiences for the TODAY brand, with a focus on Instagram and TikTok.
• Manage relationships with broadcast teams to think creatively about broadcast and social integrations, series and special projects.
• Identify, research and produce content in line with social media trends and viral moments.
• Coordinate with editors on show teams, site programming, and marketing

Qualifications/Requirements
• Bachelor's Degree in communication, film, journalism or

a similar relevant field of study
• 3+ years editing in a newsroom environment, including

experience with news, video editing, and dedicated social

publishing experience.
• Demonstrated experience in video editing, and

packaging/publishing on social media accounts for a

news outlet(s).
• Fluent in editing software (Adobe Creative Suite, AVID,

etc.) and familiarity with After Effects and Photoshop

preferred.

Additional Job Requirements:
• Willingness to work West Coast hours.
Desired Characteristics
• A passion for social, digital media and internet culture by

following latest trends in the social media space.
• A drive to innovate and think creatively across text,

videos and photos.
• An understanding of how to optimize content for each

social platform.
• Outstanding communication skills with the ability to

prioritize while multitasking.
• Prior experience in video editing, especially for social

media.
• Comfortable working with talent and visiting live studio

sets
• Desire to work in a creative, demanding, competitive but

highly rewarding news environment.
• Comfort being an independent self-starter, but also part
of a multi-location, multi-time zone team.
• Experience analyzing social and site analytics, and

generating reports.
• Experience with live television production or

programming.
• Experience as a site editor or similar digital media

experience.
• On-camera comfortability is a huge plus, but not a

requirement.
• Active awareness of NBC and TODAY personalities and

brands.

Jobcode: Reference SBJ-rjvv62-18-217-220-114-42 in your application.