Social Media Strategy Manager

Job Description

Responsibilities

The Social Media Strategy Manager's primary responsibility is to grow visibility, engagement and audience across social platforms for Telemundo and Universo's main accounts, and act as gatekeeper of Telemundo Brand guidelines in all posts/initiatives. This person must be a strong communicator and leader who will work closely with multiple teams, including producers, creative, talent and Research. The chosen candidate should identify trending topics, track overall performance, and have regular communication with all related teams. The ideal Social Media Strategy Manager needs to have a creative eye and have demonstrated experience strategizing on unique social-first content. This person must be passionate about Social Media, have an understanding of the wider landscape and understand how all the channels can work together for successful integrated campaigns. This person needs to be both data-driven and audience-centric, and understand the logic of social media marketing measurement and how to prove effectiveness.

Job Duties
• Design and implement social media strategy that elevates the Telemundo and Universo brands in the marketplace, engaging existing audiences and attracting new audiences.
• Grow Telemundo and Universo's main accounts social media practice by helping prioritize/optimize/balance social postings and operations with a focus on fandom based in the USA.
• Stay up to date with the latest digital innovations and leverage them to create cutting edge work.
• Conduct social listening to inform strategy.
• Manage content calendar, working closely with leadership to align social with business priorities, premieres, corporate initiatives, news, industry trends, partner requests and other relevant content.
• Management of internal and external social media producers, including planning and approval of editorial posts.
• Contribute to the ideation of original platform-specific content for brand main social media accounts to drive tune-in and engagement.
• Work with dedicated accounts teams to strategize cross promotion between main accounts and dedicated accounts.
• Liaise with other Telemundo digital/social media teams when appropriate, to collaborate on major milestones, content, key moments, mitigate issues, etc
• Planning of IG lives with relevant talent to support strategies for premieres/finals/specials/thematic corporate campaigns and to support platforms like Telemundo APP and Peacock.
• Manage access requests to TMAIN and Universo Social media accounts on FB/TW/IG.
• Publication of filters and relationship with vendors.
• Work closely with operations and legal team to obtain content approvals and ensure social media practices adhere to standards and best practices.
• Attend and actively participate in department meetings.
• Be able to support breaking news or entertainment events during work hours and off work hours (weekends).
• Prepare weekly reports analyzing social performance of our brand accounts and identifying areas of optimization and improvement. Interpret data and strategize how to improve creative and approach to optimize results.
• Drive experimentation of new formats native to each social platform
• Other duties an projects as assigned.

Qualifications
• Bachelor's degree in marketing, communications with a minimum of 4 years of experience in Digital Marketing, or an equivalent combination of education and experience.
• Strong applied analytical skills. He/she must be able to understand the social analytics to make sound decisions regarding not only performance, but also the brand context of the account.
• Strong interpersonal and negotiation skills to be able to optimize the performance of the main social accounts while balancing the multiple business priorities of the (many) departments publishing in these accounts.
• Passion for social media, including knowledge of social platforms and formats: Facebook, Twitter, Tik Tok, and Instagram.
• Outstanding organizational, communication (verbal / presentation / written), and interpersonal skills.
• Ability to effectively and professionally interface with executives and talent.
• Understanding of US Hispanic Audiences on Linear and social media and in digital trends.
• Team player able to prioritize work and approach each project with a positive, solutions-oriented mindset.
• Excellent customer service and interpersonal skills
• Proficient in Microsoft Office, with emphasis on Excel and PowerPoint
• Ability to adapt to changing responsibilities and multiple assignments
• Must be able to work well under pressure and with tight time constraints
• Must be fluent in Spanish (speak, read & write)
• Must be willing to adhere to a Hybrid schedule located in Miami, FL

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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Jobcode: Reference SBJ-r0pqpm-3-17-128-129-42 in your application.