Research Analyst

Job Description

Responsibilities
• Support the management, sales, news and marketing teams with research and insights that help drive business decisions: this includes, but is not limited to programming performance, audience insights, advertising spending reports, and consumer research.
• Create daily, weekly, and/or monthly success stories one-sheets that best position our Owned & Operated stations vs. the competition.
• Create and/or maintain routine audience performance trackers.
• Help evaluate performance of Nielsen audience samples/panels.
• Create and/or update sales collateral materials including, but not limited to, media kits, industry category decks, and viewer profiles.
• Process adhoc requests from account executives and other internal stakeholders.
• Assist in the production of custom presentations for advertising clients
• Evaluate programming estimates.
• Serve as back-up for program titling.

Qualifications/Requirements
• Bachelor's degree in advertising, marketing, statistics, or another quantitative or analytical field preferred; specialization in data science is a plus.
• At least 2 years of experience in a data driven and/or media marketing role.
• Ability to interpret large amounts of data and provide insights .
• Proficiency in data visualization; ability to tell stories through data in a compelling and creative way.
• Proficiency in Excel including pivot tables, lookups, and logic statements to manipulate and analyze data: knowledge of data visualization tools like PowerBi and Tableau is a plus
• Proficiency in PowerPoint
• Knowledge of Nielsen and/or Comscore ratings (including applicable software) and other syndicated media research sources such as Scarborough, Simmons, Kantar, and POLK Automotive (a plus).
• Experience in digital analytics is a plus.
• Live within the Texas/New Mexico Region (Preferably: Houston, El Paso, TX or Albuquerque, NM).
• Ability to travel.

Desired Characteristics
• Demonstrated passion for TV and ever-changing consumption habits.
• Excellent oral and written communication skills.
• Demonstrated ability to be creative and visual with data.
• Detail-oriented, efficient, resourceful, and accurate.
• Works well in a collaborative environment.
• Ability to multi-task and work under tight deadlines.
• Proven ability to be a proactive thinker and self-starter.
• Willingness to learn new methods and tools.

Jobcode: Reference SBJ-g6pmeq-3-149-26-176-42 in your application.