Publicity and Promotions Manager, Wa, Perth

Job Description

Publicity and Promotions Manager, WA, Perth (1 Year FTC)

Responsibilities

Position Overview
NBCUniversal, a Comcast Corporation, and is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
To project manage WA publicity and promotion activity on film campaigns for the Universal Pictures and Warner Bros slate of films. To coordinate the WA campaign to ensure it is in-line with the over all national strategic direction.
Oversee the WA Publicity and Promotions Coordinator role primarily remotely, delegating and supervising responsibilities for assigned projects.

Reporting Line
Reports to the Publicity Manager, ANZ

People Management
1 x WA Publicity & Promotions Coordinator

Key Responsibilities
• People Management
• Manage WA Coordinator in terms of film assignment, workload, and overseeing projects ensuring delivering on objectives and standard is best practise
• Offering guidance and supporting career development of Coordinator including Performance Reviews
• WA Publicity/Promotions
• Participate in marketing team brainstorms to contribute ideas on all campaigns and titles.
• Set the strategic direction (in line with the national brief) for all publicity & promotional activity in the WA market in consultation with National Publicity Leads and Manager
• Develop story ideas and initiatives to pitch interviews, features, editorial to WA media.
• Execute the campaign strategy.
• Develop strong relations with local media and promotions contacts.
• Deliver local (Perth), regional (WA) publicity, promotional and grassroots activity.
• Execute strategic media promotional activations as required per film working closely with Marketing to leverage advertising spends
• Manage and maintain publicity & promotions budget for allocated film projects.
• Liaise with National Publicity Leads for overseas junket, film festival & set visit nominations. Coordinate stringers and/or local media talent access where possible.
• Manage the dissemination of publicity materials to media outlets and exhibition.
• Update National Publicity Leads on a regular basis, on all elements of publicity including reviews and activity from other markets.
• Manage local radio partnerships and execute paid and contra campaigns on all titles.
• Work closely with WA exhibition partners to deliver major promotions, WOM and grassroots activity. Coordinate co-op spend with exhibition and Cinema Marketing Executive.
• Activate local influencer campaigns and secure contra gifting opportunities.
• Brief and implement campaigns with key suppliers, e.g. influencer agencies, event companies, caterers.
• Raise Purchase Orders, Contra Tax Invoices as required.
• Manage guests lists, invitation creation and RSVP process for all screenings via the RSVP system
• WA Publicity Tours & Special Projects
• Project manage local talent tours, events, screenings, press conferences, experiential activations and presentations on assigned films as required.
• Work closely with National Publicity Leads on major screening/experiential activity across allocated films.
• Manage additional projects as assigned to support National team i.e. talent handling, press & event management, Premieres, experiential or influencer activations etc across both Warner Bros & Universal slate of films
• Digital Publicity
• Drive influencer relations and publicity specific activations on own projects
• Work closely with the Media Lead to maximise digital publicity & promotional activations.
• Drive promotional creative execution and publicity content distribution strategy.
• Manage trailer & content breaks in association with Media Lead with launch strategy approved by Marketing Director
• Brand Partnerships & Exhibition
• Prize sourcing for media promotions & contra opportunities on non-partnerships focussed films or as required.
• Work with Partnerships to ensure all opportunities are established to support cinema relations ensuring Universal and Warner Bros product is always well represented. This includes working with CP Exec and Sales to ensure Local Area marketing campaigns are activated as appropriate with exhibition and media.
• Work with Partnerships Manager & Executive to maximise 3rd Party partnerships when appropriate within the media pub/promo campaign.

Performance Measures
• The delivery of strategic goals and campaign management for assigned projects
• The quality of working relationships both internal/external with media, partners and suppliers
• Thoughtful management of direct report

Qualifications/Requirements
SKILLS/EXPERIENCE
• Excellent communication, writing and negotiation skills.
• Ability to work on own initiative and within national team environment.
• Strong work-ethic & results oriented
• Excellent organisational skills.
• Attention to detail.
• Flexibility and adaptability
• Creativity and the ability to 'think outside the square'
• Openness to innovation and process improvement
• Solid understanding of social media and the application of publicity and promotions across the digital platform.
• Publicity experience within the Film or Entertainment Industry is preferred.
• Media promotions experience also favourable.

VALUES
- Integrity: Do the right thing and treat people right.
• Shows respect for others; works openly and fairly
• Acts responsibly; demonstrates a high standard of professionalism
• Is direct and transparent in business practices and dealings with others
- Creativity: The environment and resources to dream new dreams.
• Presents bold and innovative ideas – asks ''what if'' and ''what's next''
• Influences and encourages others to think and act creatively
• Finds creative ways to use resources, solve problems and grow the business
- Teamwork: We are smarter and more dynamic together.
• Builds effective working relationships within and across teams
• Solicits and values the input and suggestions of others
• Is an energizing and contributing member of the team
• Takes accountability in the team's successes and failures
- Pioneering Spirit: The drive to invent the future.
• Challenges the status quo and looks for ways to change things for the better
• Adapts nimbly and rapidly to new trends and customer needs
• Seizes opportunities quickly and is willing to take measured risks
• Utilizes all available resources to improve and/or create new ways of working
- Ownership: Act like an owner, not a renter.
• Drives for results and lives up to commitments
• Is passionate about the business, the clients and the products of NBCUniversal.
• Aligns personal success with NBCUniversal's success.

Jobcode: Reference SBJ-r175me-3-138-116-20-42 in your application.