Job Description
Responsibilities
AdSmart from NBCUniversal is our industry-leading holistic suite of advanced advertising solutions that powers audience targeting and optimization as part of NBCUniversal's One Platform. Through the application of big data and precision targeting, AdSmart brings together NBCU's unmatched premium portfolio and data-driven targeting capabilities to build meaningful connections at scale, most effectively and efficiently reach high value audiences across all screens and drive measurable impact and business outcomes for marketers. More than just a suite of capabilities, AdSmart is a data-at-the-center partnership that leverages advanced advertising to improve the efficiency and effectiveness of One Platform buys across screens.
Responsibilities:
• Become expert user of NBCU's ad optimization tool(s) and data assets and help campaign managers leverage them to build optimized media plans
• Assist in reviewing and approving optimized plans to ensure they meet both internal and external guidelines
• Contribute to the training and development of Campaign Managers
• Participate in the creation and maintenance of advertiser ratecards and benchmarks
• Monitor post sale stewardship and deal delivery and strategize best approaches for inventory utilization and yield
• Work with NBCU Inventory and Pricing & Planning across Linear and Digital to obtain recommended inventory for all optimized plans
• Provide analytics and measurement support from ad targeting through impact/ROI analyses
• Lead troubleshooting efforts for any tool errors and performance issues
• Contribute to the development of new ad targeting and measurement solutions by providing invaluable end-user feedback to Product and Engineering teams
• Keep abreast of the rapidly evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players
Qualifications/Requirements
Qualifications:
• Bachelor's degree or equivalent experience
• 3+ years of professional and/or management experience in media, research, advertising or financial service
• Strong Media Math skills and understanding of audience targeting and age/gender metrics
Eligibility Requirements:
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
Desired Characteristics
• TV and/or digital planning management experience
• Familiarity with traditional TV measurement (Nielsen) and digital media math
• Ability to take ownership of open-ended problems and drive them to completion
• Customer service orientation (internal and external customers)
• Experience working across multiple internal teams and functions
• Outstanding project management and time management skills; comfortable working under tight deadlines
• Self-motivated, positive and collaborative, organized, efficient, team player and strategic thinker
• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
Jobcode: Reference SBJ-rox2v2-18-213-4-140-42 in your application.