Performance Marketing Specialist, Brand & Network

Job Description

Responsibilities

As the Performance Marketing Specialist, Brand & Network, you will help plan and execute campaigns for Peacock Brand initiatives and Network (NBC/Bravo) content on Peacock, with the goal of optimizing media to drive efficient subscriber acquisitions and build excitement and demand for Peacock content.

Day-to-Day Responsibilities:
• You will support performance marketing strategy for Brand & Network content working with the Content Marketing and Brand Media teams to ensure content is promoted to relevant audiences and positioned in line with the communication strategy.
• Work with cross-functional teams to strategize and execute campaigns across Paid Social, Search, In-app & OTT media, Programmatic, and Affiliates.
• Work closely with the performance marketing agency to plan and optimize spend across channels toward driving efficient Peacock subscriber acquisition and title awareness.
• Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using Peacock's first party and third party to inform decisions while staying true to the Peacock brand.
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high quality Peacock subscribers determined by lifetime value.
• Help manage the performance marketing budget and expenses working closely with Manager, Performance Marketing.
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.

Qualifications
• Bachelor's degree
• 2+ years direct marketing experience preferred, minimum of 1+ years required.
• Experience working within Entertainment or Streaming preferred.
• Experience driving paid revenue from a subscription product preferred, with a focus on digital subscriptions.
• Track record for successfully driving digital audience/customer growth and revenue through paid media on both desktop and within mobile apps.
• Excellent or advanced organizational and critical thinking capabilities, particularly in the stewardship of creative asset development within tight turnaround windows
• Excellent or advanced project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.

You might also have:
• Experience at a media agency, creative agency, or working directly for a brand marketing team.
• Experience either buying media directly through prominent ad network like Meta or Google, or supporting media buying teams via creative asset development/procurement.
• Experience marketing entertainment brands and content.
• Excellent oral and written communications skills.
• Self-motivated and results oriented with a high regard for attention to detail.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-g3mb99-18-116-90-141-42 in your application.