Director, Franchise Strategy Operations
NBCUniversal
Universal City, CA
Responsibilities
Franchise Strategy, Marketing & Development
• Assist in the development of long-term global franchise strategies for the NBC Universal Live Action Film and Television portfolios
• Conduct brand analyses looking across the consumer and competitive landscape
• Lead overarching development and execution of innovative marketing campaigns for priority IP
• Liaise with regional Franchise and Consumer Products partners to ensure global alignment
Brand Stewardship:
• Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through partnership and approvals
• Develop strategy & creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes
• Represent Brand Development opportunities and drive franchise coordination across key cross-company businesses
Communication & Collaboration
• Create cross-divisional presentations and communications
• Develop and lead rollout of brand guardrails, reference and tools
Professional Leadership:
• Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation and inclusion
Cultivate strong relationships with key internal and external partners
Qualifications/Requirements
• 3+ years' experience; Franchise Management or Brand Marketing preferred
• Bachelor's Degree in marketing or related field
• Keynote experience is required
Desired Characteristics
• Experience working with entertainment brands is a plus
• Proven presentations skills with executive presence and leadership
• Excellent written and verbal communication skills
• Ability to think strategically and conceptually
• Comfortable adapting to change in a continuously evolving environment
Jobcode: Reference SBJ-d876xx-35-170-81-62-42 in your application.