Job Description
Responsibilities
The One Platform Development Manager is responsible for developing and executing revenue-generating partnership solutions across NBCUniversal's Cable Originals + Acquisitions team, which includes a diverse slate of programming from Competition Reality to Scripted, Lifestyle Reality and acquired content. Networks include Bravo, SYFY, USA, E!, Oxygen, Universal Kids and CNBC Prime.
Reporting to the One Platform Development Director and overseeing a Coordinator, this position will play an active role in the creation, management and oversight of innovative, integrated marketing partnerships from ideation through final delivery.
Duties and Responsibilities:
• DEVELOPMENT OF SALES MARKETING MATERIALS
• Spearhead the development and positioning of proactive integrated marketing opportunities including show one-sheets, full-scale IP offerings, idea libraries and other sales materials
• Continually seek to identify high-interest 360 experiences, new on-air and site-specific content features, evergreen and tentpole solutions and emerging ad platforms within our ecosphere that will serve as compelling thought starters for client conversations
• Drive RFP response through the development of strategically driven client solutions through participation in team brainstorm meetings, briefing content teams and cultivating from our stable of offerings
• Create and socialize packaging strategies that leverage unified thematics across platforms to drive incremental revenue
• Educate internal constituents on marketing solutions and drive top of mind awareness of Originals' offerings within sales organization
• PARTNERSHIP EXECUTION
• Manage all day-to-day aspects of client campaigns, including in-show integrations & out of show opportunities, both internally amongst network stakeholders and with sales/clients
• Execute and Manage Sales Partnership Campaigns: Oversee the post-sale process of marketing campaigns; Manage element delivery and client expectations, while maximizing campaign delivery and adhering to timelines
• Oversee Coordinator in post-sell process including recap presentations, clips, air checks, digital links and screenshots and invoicing as needed
• INTERNAL PARTNER COMMUNICATION & FACILITATION
• Cultivate relationships with all appropriate internal groups (portfolio marketing, sales, research, network leads, legal, editorial, branded content, etc.) to facilitate efficient and transparent communication
• Prioritize and track opportunities; manage opportunity timelines, workflow and report team progress to Director & Vice President and beyond
• Manage analysis of property post completion, working with research and sales team to deliver accurate results and growth opportunities to future
• Partner with Manager counterpart to oversee and mentor Coordinator
Qualifications/Requirements
Qualifications:
• Minimum 7 years of related experience, including on-set production experience
• Passion for NBCU Original Programming, with openness to cover a diverse slate from SYFY to Bravo as well as digital and social content
• Proven ability to create and execute multi-platform solutions and impactful brand narratives
• Bachelor's Degree, or equivalent experience
Eligibility Requirements:
• Willingness to travel and work overtime, and on weekends with short notice to deliver on client needs
• Must be willing to work in New York, NY as well as a hybrid environment
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
Desired Characteristics
Desired Characteristics:
• Solutions-oriented and organized thinker who can operate within a large organization and has a proven ability to get things done while juggling other projects
• Ability to balance production needs with Client expectations, with comfortability to act as a primary liaison between the two
• Excellent communicator, with inherit ability to anticipate and work through needs, requests and issues to sales and production contacts alike
• Knowledge of media marketing, the sales process and the creative development process
• Excellent writing and storytelling skills including presentation development
• Understanding or awareness of advertising within all platforms of the lifestyle media space, including social media
• Experience running paid ad campaigns on social platforms including IG, FB, TW and others
• Familiarity with standard digital audience and social analytics tools (Omniture, comScore, etc.) and ability to synthesize and incorporate consumer insights a plus
• Ability to utilize tracking platforms such as (but not limited to) Monday.com
• Preferred experience with an advertising or creative agency, client and/or media publisher/production company
• Knowledge and comfortability with all company-utilized software including Microsoft Word, PowerPoint, Excel, and Adobe Photoshop, SharePoint, Microsoft Teams and Salesforce
Jobcode: Reference SBJ-ro3282-100-26-35-111-42 in your application.