Product Manager, Advanced Products and Activation
NBCUniversal
New York, NY
Responsibilities
NBCUniversal is seeking a Paid Social, Manager to lead and develop, strategy and execution for revenue generating paid social media campaigns across the NBCU Ad Sales division. The ideal candidate will possess a deep understanding of how major social media ad platforms work, is analytical, and is results-oriented. The Paid Social, Manager is responsible for managing the development and execution of all NBCU Ad Sales revenue generating, paid social campaigns – effectively optimizing and ensuring campaigns meet and exceed performance goals across the NBCUniversal portfolio. This role will collaborate with cross-functional internal and partner teams to define front-end social strategies that meet and exceed client objectives and KPIs, distribute product & platform updates, streamline operational processes, and oversee the execution & optimizations of campaigns. The Paid Social, Manager provides subject matter expertise across the NBCU portfolio when pitching and operating campaigns. The successful candidate will have strong analytical skills, be highly organized, and thrive when problem solving.
RESPONSIBILITIES:
• Develop strategy and execute revenue generating, paid social media campaigns that meet & exceed client KPIs (or success metrics).
• Provide subject matter expertise and tactical strategic recommendations including assisting in targeting and content development across all paid social platforms to internal Sales, Marketing, and Planning teams.
• Hands-on paid social media management, including optimization strategies and techniques, bidding models/cost management, audience development, and ad unit specifications across a variety of social platforms (Facebook/Instagram, Twitter, YouTube, LinkedIn, Snapchat, etc.).
• Lead paid social campaign execution liaising between cross-functional teams including Sales, Marketing, Editorial, and Partner/Platform teams with campaign management team.
• Oversee the monitoring of daily campaign pacing; pull, analyze and leverage insights to identify optimization opportunities and implement enhancements.
• Build relationships with core partners, stay up-to-date with platform changes, and act as a trend-spotter to bring first-to-market paid social opportunities.
Qualifications/Requirements
• Minimum of 5 years of relevant experience preferably in digital/social media buying.
• Minimum of 3 years of hands-on paid social media buying with Facebook/Instagram, Twitter, YouTube, Snapchat, LinkedIn, etc.
• Dependable, committed individual, especially with regards to monitoring critical social campaigns in the evenings and weekends.
• Experience directly mentoring and/or managing staff.
• Multitasker who can manage multiple processes in parallel with a high level of quality and consistency.
• Entrepreneurial spirit, owner mindset, attention to detail, customer-focused, and creativity in problem-solving & trouble-shooting.
• Proficient in Excel, strong analytical skills, comfortable with pivot tables, formulas, and organizing/understanding large data sets.
• Detail-oriented, organized, and practical. Know how to prioritize effectively to get things done.
• Have a drive to constantly learn and grow within a nimble team who strongly believes in smart experimentation, agility, mutual respect, collaboration, and having fun.
• Personify humble-confidence and dependability.
Jobcode: Reference SBJ-d8v7jx-54-243-2-41-42 in your application.