Manager, Product Analytics & Implement

Job Description

Responsibilities

At NBCUniversal, we believe in the talent of our people. It's our passion and commitment to excellence that drives NBCU's vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It's what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

Responsibilities :

NBCUniversal is looking for a highly talented Manager, Product Analytics & Implementation to join the Audience Acquisition & Growth Business Intelligence team. The team is responsible for Marketing Analytics, Product Analytics & Implementation, Data Strategy and Content Insights & Optimization. The Manager's responsibilities will include:
• Map and test implementation of tracking specifications, primarily focused on web, app and video players.
• Work with data engineering teams and product management teams to identify gaps in the custom Analytics tagging deployment for Adobe Analytics, mParticle and other internal tools.
• Analyze performance impact, dependencies, and pre-requisites of tagging implementations on various web, mobile/ctv app and video applications.
• Collaborate with various engineering teams on implementation of analytics solution, including testing data layer implementations and troubleshooting.
• Test and manage data feeds and integrations with other downstream systems
• Work with data engineering team to set up data feeds for tables in data lake (i.e. Snowflake)
• Help maintain implementation documents such as Solution Design Documentation, Data Layer specifications, custom JavaScript, etc. and ensure consistency and use of best practices across all implementations.
• Assist team with tracking requirements and occasional reporting for ab testing (reporting readouts in Amplitude)
• Ensure all existing and new products and features have accurate measurement by validating the measurement on each device and validating that all reports are populating appropriately.
• Partner with Product & UX team on redesign requirements and reporting
• Stay on top of Adobe Analytics Platform, mParticle and Branch product updates, library version changes, updates, extensions, best practices and proactively follow up with required changes in implementation.
• Communicate between the technical, analytical, and business staff for implementation testing requests and manage multiple priorities and meet deadlines.

Qualifications
• Bachelor's Degree
• 3+ years of experience in similar role
• Intermediate level experience in Adobe Analytics implementation using Adobe Launch or DTM on customer facing web applications
• Intermediate level of experience in using debugging tools, checking analytics and 3rd party tags using developer tools such as Charles or Chrome Dev tools
• Familiarity with data visualization tools such as Tableau, Domo, Amplitude, etc.
• Experience with Adobe Analytics Heartbeat video tracking
• Experience with ab testing implementations set up and reporting
• Knowledge of analytics tools such as Adobe Analytics and/or Google Analytics, including related reporting tools such as Processing Rules, Data Feeds and Adobe Analytics Workspace.
• Experience in Data mapping and quality audit strategies
• Experience working directly with developers and collaborating across multiple departments and stakeholders
• Strong relationship building skills
• Must be willing to work in New York, NY or Los Angeles, CA

Desired Characteristics:
• Creative thinker and problem solver
• Self-starter, detail oriented
• Excellent project management skills
• Excellent communication skills (spoken, written and visual); Able to influence
• Highly motivated, proactive and able to solve diverse problems efficiently while managing multiple stakeholders; strong professional acumen
• Ability to translate complex data into actionable, digestible insights

Additional Requirements:
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-dy39ek-18-217-67-16-42 in your application.