Manager, Marketing - Opcd, Cable

Job Description

Responsibilities

Are you a scripted drama and reality TV junkie? Do you love brainstorming ways to collide your favorite brands & entertainment shows? Join the dynamic best-in-class integrated marketing team at NBCU to become the lead and internal champion for our cable reality & scripted genre which touches some of pop culture's most coveted franchises including The Real Housewives, Temptation Island, Below Deck, Chucky, Resident Alien & more!

Purpose

At NBCUniversal, Here You Can is at the center of all that we do. It's in our DNA. It's who we are and it's what we offer. We are storytellers open to many points of view. We are curious and looking to defy the norm. We are passionate about connecting people through news, sports and entertainment verticals. We're a powerhouse legacy brand with startup tendencies constantly looking to innovate our business, leading the marketplace collaboratively with our clients, and exploring what's possible.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world.

About the Job

As a Marketing Manager, you'll have the opportunity to manage integrated programs from creation and strategy to client pitching, as needed, and execution to build powerful fan engagement to meet client objectives in a 360 manner. You will be an internal change agent working across the NBCU organization to drive business results.

You'll spearhead partner led plans and promotions attached to the Cable division's hit reality & scripted programs across Bravo, USA, E! & SYFY. The Marketing Manager is responsible for developing and executing revenue-generating partnership solutions across NBCUniversal's Cable Originals + Acquisitions team, which includes a diverse slate of programming from Competition Reality to Scripted, Lifestyle Reality and acquired content. Networks include Bravo, SYFY, USA, E!, Oxygen and Universal Kids.

The ideal candidate, first and foremost, is a passionate fan of the reality & scripted TV genres & consumes content across broadcast, cable and streaming platforms. This candidate should also have a desire to lead with a digital & social first mindset, an understanding of the advertising industry, ability to build strong relationships cross functionally & deal with ambiguity, an interest in establishing processes that scale, and the finesse to manage expectations with stakeholders.

Reporting to the One Platform Development Senior Director, this position will play an active role in the creation, management and oversight of innovative, integrated marketing partnerships from ideation through final delivery.

Duties and Responsibilities:

DEVELOPMENT AND EXECUTION OF SALES MARKETING MATERIALS:
• Spearhead the development and positioning of proactive integrated marketing opportunities including show one-sheets, full-scale IP offerings, idea libraries and other sales materials
• Continually seek to identify high-interest 360 experiences, new on-air and site-specific content features, evergreen and tentpole solutions and emerging ad platforms within our ecosphere that will serve as compelling thought starters for client conversations
• Drive RFP response through the development of strategically driven client solutions through participation in team brainstorm meetings, briefing content teams and cultivating from our stable of offerings
• Create and socialize packaging strategies that leverage unified thematics across platforms to drive incremental revenue
• Lead, attend and participate in team brainstorm meetings, to collaborate on designing innovative and compelling multi-platform brand programs – while gaining an understanding of NBCU's networks, programming and capabilities
• Educate internal constituents on marketing solutions and drive top of mind awareness of Originals' offerings within sales organization
• Travel as needed for shoots in the execution phase which requires thinking on your feet and leading communication between client and creative partners on site
• Develop compelling writeups and presentations to sell-in creative concepts; create, socialize and execute packaging strategies that leverage brands;
• Work closely with production, content and talent teams to develop creative marketing opportunities and identify high-interest 360 experiences, tentpole solutions and emerging ad platforms that will serve as compelling thought starters for client conversations (proactive sales support)
• Educate internal constituents on marketing solutions and drive top of mind awareness of offerings within sales organization

PARTNERSHIP EXECUTION
• Manage all day-to-day aspects of client campaigns, including in-show integrations & out of show opportunities (social first and shoppable), both internally amongst network stakeholders and with sales/clients;
• Execute and Manage Sales Partnership Campaigns: Oversee the post-sale process of marketing campaigns; Manage element delivery and client expectations, while maximizing campaign delivery and adhering to timelines

INTERNAL PARTNER COMMUNICATION & FACILITATION
• Cultivate relationships with all appropriate internal groups (portfolio marketing, sales, research, network leads, legal, editorial, branded content, etc.) to facilitate efficient and transparent communication
• Prioritize and track opportunities; manage opportunity timelines, workflow and report team progress to Senior Director & Vice President and beyond
• Manage analysis of property post completion, working with research and sales team to deliver accurate results and growth opportunities to future
• Partner with Manager counterpart

Qualifications

Basic Qualifications
• Bachelor's Degree, or equivalent work experience
• 5+ years of experience in marketing or ad sales at agency, client, media or production company -or- applicable internship experience, including on-set production experience and creative development background
• Proficiency in social media/digital platforms and executing multi-media/platform marketing programs
• Experience working with executive stakeholders (i.e. Director level and above) and managing junior staff
• Skilled in PowerPoint and other MS Office programs – Outlook/Word/Excel/SharePoint

Preferred Qualifications
• Ability to manage complexity and ambiguity
• Ability to balance competing priorities
• Ability to think strategically, execute, problem-solve, and utilize resources
• Excellent attention to detail and organizational skills
• Passion to continually learn and expand skill set

Eligibility Requirements
• Must be willing to work in New York, NY
• Willingness to work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran

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Jobcode: Reference SBJ-rnjy83-3-139-72-78-42 in your application.