Manager, Cross Platform Insights & Analytics

Job Description

Responsibilities
Job Purpose:

The Manager role supports the VP of Marketing Analytics and Media Research, serving as a primary contact for the NBCU Entertainment Marketing department regarding audience and viewership information and collaborating on multi-platform program analysis. This Los Angeles-based role will manage critical marketing attribution projects and collaborate on the evaluation of media partners based on their audience targeting and measurement capabilities. This team is part of the larger Cross-Platform Insights & Analytics group, which provides program performance tracking, forecasting, business and brand strategy, portfolio optimization, and all forms of research-based guidance to functional areas across the NBC broadcast network plus six Cable Entertainment brands (Bravo, E!, Oxygen, SYFY, USA and Universal Kids).

Essential Responsibilities:
• Conceive and execute analytics strategy for marketing performance measurement, managing partnership with various marketing attribution vendors and leveraging third-party and first-party datasets to determine optimal multi-platform media strategy for NBCU Entertainment Networks
• Work with brand strategy and media teams to identify and quantify audience targets for priority series campaigns, surface insights and collaborate on data-informed audience strategies
• Support the processing and reporting of on-air, cross-channel, paid and digital promotion data
• Partner with Information Technology, Measurement Strategy and Decision Sciences teams to develop advanced cross-portfolio data solutions
• Support broader Cross Platform Insights & Analytics team in analysis of multi-platform program performance and landscape trends (including TV screen usage, device adoption and growth, new and emerging services and technologies)
• Help contribute to a diverse, equitable, and inclusive work culture at NBCU

Qualifications/Requirements
• Bachelor's degree with 4+ years of experience focusing on analytics for an entertainment, technology or marketing performance company
• Experience working with external vendors and managing project timelines, particularly involving marketing attribution and/or tune-in measurement
• Excellent analytical, organizational, and problem-solving skills
• Ability to effectively communicate with all staff levels, providing research and data insights both verbally and in writing
• Experience with data visualization tools (specifically Tableau) and a passion for storytelling using data
• Familiarity with fundamental media principles
• Knowledge of Nielsen measurement and systems
• Proficiency with Microsoft Excel (including VBA/macros) and PowerPoint

Desired Characteristics
• Natural curiosity about data and strategy
• Superior mathematical ability
• Quick learner who loves to pick up new tools/software for reporting and analysis
• Experience extracting data and insights from database environments using SQL; proficiency in programming languages used for data analysis (e.g., Python, R)
• Passion for content (TV/Digital) past, present and future
• Exposure to additional syndicated research products (e.g., iSpot, comScore, Adobe Analytics) and ACR partners (e.g., VideoAmp, Marketcast, Samba, etc.)
• Strong organizational and time management skills

Jobcode: Reference SBJ-gwejpp-18-222-120-133-42 in your application.