Job Description
Responsibilities
The NBCU Skycastle Digital Innovation team creates engaging and compelling custom content programs that deliver brand messaging within the standards of journalistic greatness and award-winning entertainment that NBC & Telemundo readers demand. As part of this team, the Director of Sponsored Content will specialize in ideating and articulating content strategies in response to client RFPs. This role focuses on pre-sales as well as well as being a primary contributor for NBCU Local post-sales needs.
Responsibilities:
• Work in collaboration with Sales, Creative and Production teams across NBCU Local's Owned stations, in both in English and Spanish, to assess program objectives, brainstorm ideas and develop clear, compelling storytelling campaigns that align with client goals
• Write and publish multiple digital pieces in our CMS successfully every week, with an ability to create engaging stories that resonate with the NBCU Local's audience
• Effectively communicate digital concepts, ideas and rationale to clients and project stakeholders
• Create sharp, intelligent long- and short-form copy for RFP response decks including headlines, program titles and social media promotion
• Work on several campaigns at once, managing proposal deadlines sometimes under pressure and often to strict schedule requirements
• Track success of sponsored content programs, topics and formats, compile statistics and provide recommendations for future programs
• Effectively promote Native campaigns across our Social media Brand Studio accounts
• Collaborate with other team members to launch productions
• Participate in group brainstorming sessions
• Keep up to date with content marketing and native advertising trends in order to follow and surpass sponsored content best practices
Qualifications/Requirements
• Must be a prolific writer with the ability to write strong, clear copy in a variety of styles with accurate spelling and grammar
• Bachelor's Degree or equivalent work experience
• Preferred minimum of 5+ years of paid content creation experience or journalism experience, ideally in a full-time writing or editing position with a news publisher or agency
• Outstanding writer with experience in digital, social media, and content management systems
• Sharp problem solver with the ability to translate complex technical material into engaging reader-facing language
• Self-motivated researcher with a passion for interactive and immersive storytelling and a passion for uncovering surprising data and colorful details
• Ability to work independently, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment
• Familiarity in Content Management Systems and Facebook amplification tools
• Working knowledge of HTML and CSS
Desired Characteristics
• Fluency in Spanish a plus
Jobcode: Reference SBJ-r7k4m9-44-200-196-38-42 in your application.