Director, Sales Marketing, Sports Partnership Development

Job Description

Responsibilities
• Lead/Manage Content and Marketing efforts as part of internal content & production studio
• Lead/Manage a team of 3 sales marketing planners
• Responsible for concept development and executing of multi-platform ad partnership marketing strategies for division wide sports driven initiatives
• Leads in coordination/collaboration cross-division and with external partners (Pro teams, talent, producers)
• Create and present effective and innovative sports focused sales marketing initiatives centered on measurable brand impact
• Coordinate with local market-based counterparts on sports driven initiatives
• Ability to ascertain client needs and apply to NBC OTS Sports platforms
• Execute a wide variety of details that involve the creation and execution of client marketing plans
• Oversee management of multiple (tracking, performance analysis, post assessment etc.)
• Ensure clear and consistent client communication across campaigns
• Proactively analyze and capitalize on industry/consumer trends, new technology, and promotional opportunities
• Proactively create new go-to-market strategies and innovative advertiser category solutions and presentations

Qualifications/Requirements
• A bachelor's degree is required, preferably in business, advertising or marketing
• Minimum 4 years of experience with an agency, client or media company with brand content and/or ad sponsorship experience
• Understanding of consumer content trends across all platforms – including video, audio, gaming and experiential
• Strong comprehension of branded content and sponsored content creation & execution including digitally native executions
• Must have an understanding of the role of social media, data, streaming and mobile application in marketing campaigns
• Strong understanding of content attribution models and applicable uses
• Ability to collaborate and operate within a team environment
• Experience managing multiple vendors and business partners
• Must have the ability to develop strategy while building consensus
• Experience creating engaging presentations, including ideation, copywriting and design
• Strong familiarity with both Quantitative and Qualitative research tools – the standard media measurement tools and research
• Excellent project management skills required. Must have the ability to manage multiple priorities in a fast-paced environment and able to shift gears at a moment's notice
• Must be able to work nights /weekend work if required
• Direct client and agency contacts/relationships a plus
• Be self-motivated, confident, energetic, and creative

Jobcode: Reference SBJ-rj2222-3-14-132-214-42 in your application.