Director, Marketing - Today

Job Description

Director, Marketing - OPCD, TODAY (News)

Responsibilities

At NBCUniversal, Here You Can is at the center of all that we do. It's in our DNA., it's who we are and it's what we offer. We're a powerhouse brand with startup tendencies constantly looking to innovate our business, leading the marketplace with our clients, and exploring what's possible. We are storytellers open to many points of view. We are curious and looking to defy the norm. We are passionate about connecting people through news, sports, and entertainment verticals.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain, and empower through our platforms, NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced, and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about NBCUniversal's commitment and how we are making an impact.

About the Job

We are looking for creative problem solvers and innovative thinkers who are game to try new things, love being on set (and up early!) and speak the language of creatives and clients. From food, to style, parenting, a great girl's night out and content with a feel-good mission to inspire – the TODAY brand is ripe for creative partnerships.

The Director of Creative Development will be responsible for working across the TODAY brand across all platforms to develop and execute revenue generating marketing solutions for clients that entertain & inspire our audiences and fans. Reporting to the Vice President of Creative Development, this position will play an active role in supporting the creation, management, and oversight of marketing partnerships from ideation through final delivery.

This position is based in NYC.  

Duties and Responsibilities

CREATIVE DEVELOPMENT & EXECUTION
• Lead team responsible for the development and positioning of new integrated marketing opportunities: identify high-interest 360 experiences, new on-air and site-specific content features, evergreen and tentpole solutions and emerging ad platforms that will serve as compelling thought starters for client conversations and proactive sales support
• Develop strategy and execute management of multi-platform partnership campaigns, inclusive of television, digital, events and work closely with the News Brand Studio on branded content programs.
• Handle RFP management from idea generation through deal close, working with One Platform Marketing, Sales, Client or Agency Partnership teams and show production teams.
• Drive strategic development of digital & social-first packages that support audience growth in building & diversifying audiences across the TODAY ecosystem
• Develop new and non-traditional revenue driving packaging strategies for TODAY
• Educate internal constituents on marketing solutions and drive top of mind awareness of TODAY offerings within sales organization
• Responsible for development of the team (1 direct report, 2 one over one)

INTERNAL PARTNER COMMUNICATION & FACILITATION
• Cultivate relationships with all appropriate internal groups (sales, marketing, research, editorial, branded content, etc.) to facilitate efficient and transparent communication
• Oversee daily communication with internal and external parties, including Sales, Production, Consumer Marketing, Programming, Finance, Legal, Business Affairs, production companies, clients, and their respective agencies
• Prioritize and track opportunities; manage opportunity timelines, workflow, and report team progress to Vice President on regular basis
• Manage analysis of property post completion, working with research, OPM and sales team to deliver accurate results and growth opportunities to future.

Qualifications

Qualifications
• At least 10 years' experience in creative roles in advertising sales marketing within the television industry, advertising agency, or digital company with ad supported revenue or highly related experience
• Demonstrated track record of success in translating advertiser objectives into high profile integrated marketing or branded content campaigns from creative problem-solving brainstorms through flawless execution
• Proven ability to collaborate with and influence senior executives, including excellent executive-level presentation skills, leadership and interpersonal skills
• Experience in digital solutions a must and experience with new digital platforms or products highly desired
• Media experience preferred
• Bachelor's Degree, or equivalent work experience
• Thorough knowledge of Microsoft Word, PowerPoint, and Excel, Monday.com and a working knowledge of SharePoint & Salesforce, and Adobe Photoshop

Desired Characteristics:
• Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously
• Demonstrated track record of leadership in dealing with conflict and problem solves in real time
• Innate understanding matrixed organizations with proven ability to identify key stakeholders needed in decision making, the ability to balance between different business unit needs – managing expectations and serving as liaison between internal and external partners.
• Ability to balance production needs with Client expectations, acting as primary liaison between the two
• Passionate about the TODAY brand as well as the television/digital media space and creating best-in-class, innovative client solutions
• Strong ability to anticipate and accommodate needs, requests and issues on the client, sales and production sides
• Adjusts communication style to different people and situations
• Ability to create best-in-class, innovative client solutions with the consumer in mind
• Strong organizational, project management, analytical and research related skills
• Excellent writing and storytelling skills
• Experience running paid ad campaigns on social platforms including Twitter, Facebook, Snap, Tik Tok and Instagram
• Knowledge of media marketing, the sales process, and the creative development process
• Strong interpersonal skills - with the ability to work with interdepartmental teams and external clients
• Familiarity with the standard digital audience and social analytics tools (Omniture, @Plan, comScore, etc.) and ability to derive insights from the data is a plus

Eligibility Requirements
• Must be willing to work in New York, NY
• Willingness to travel and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Salary Range: $125,000-$140,000; bonus eligible

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-gqpj86-3-137-192-3-42 in your application.