Director, Insights & Research - Sports & Olympics

Job Description

Responsibilities
The NBCUniversal ad sales organization is looking for a Director of Insights & Research to lead the development of forward-thinking research solutions that generate demand for sponsorship and media revenue across NBC Sports Group properties. The Director will lead relationships with internal constituencies like sales and marketing, as well as external partners like clients and agencies.

The ideal candidate will have experience using research and analytics to develop actionable insights and effective storytelling on behalf of brands. This candidate will also possess the business acumen necessary to interpret and anticipate internal/external client needs, understand business implications and position insights effectively - with a focus on meeting sales goals. This person should have a passion for sports, marketing and media.

Responsibilities
• Partner with the VP of Insights to define challenges and develop solutions that help drive revenue across NBC Sports Group - including NFL, Golf, Soccer and Olympics media, as well as LA28 sponsorships
• Utilize both syndicated and custom research tools to effectively convey the value proposition of partnering with NBC Sports properties across both sponsorship and media (including linear, digital and social)
• Develop ground-breaking insights that facilitate impactful sales narratives/presentations, as well as position NBC Sports as thought leader in the industry
• Demonstrate brands' return on investing in sponsorships and media through data, research and insights
• Manage, mentor and coach high-performing Managers/Analysts, with a focus on both day-to-day project oversight and long-term career growth
• Respond to requests for data and metrics from across the organization and proactively disseminate insights that help drive sales
• Cultivate relationships with leading research vendors; explore and evaluate emerging research opportunities

Qualifications/Requirements
• 7+ years of experience in research, measurement or insights within the media or sports industry, ideally with direct experience with linear TV
• Bachelor's degree; MBA preferred
• Experience directly leading a team
• Experience in a client-facing role / presenting directly to external parties
• Exceptional analytical skills: ability to correctly interpret data and structure insights which create a compelling narrative that addresses the business challenge
• Expertise in analyzing TV and digital video performance using traditional and non­traditional approaches
• Deep knowledge of sports video landscape: familiarity with programming on major broadcasters, sports leagues/properties and key sponsors/advertisers
• Outstanding project management and time management skills: proven ability to independently manage multiple projects simultaneously, prioritizing tasks to meet deadlines and organizational objectives
• Expert knowledge of Microsoft Excel and PowerPoint required
• Experience using in cross-platform audience measurement systems (e.g., Nielsen, Lake 5, comScore, iSpot etc.)
• Proficient in consumer research platforms (e.g. YouGov, Simmons, MRI, etc.)
• Experience with quantitative and qualitative primary research methodologies, survey design and analysis a plus

Desired Characteristics
• Solid analytical skills - a critical thinker who is hungry to uncover actionable insights
• Proactive self-starter with an innate curiosity, bias for action and desire to push beyond the status quo
• Effective multitasker - ability to manage numerous projects in a fast-paced, deadline-driven environment
• Proven ability to navigate a matrixed organization and cultivate strong working relationships across departments
• Strong writing and communication skills; comfortable communicating both verbally and in writing to all levels within the organization, as well as with clients
• Track record of working independently to solve business challenges
• Client mindset
• Comfortable with ambiguity
• Rigorous attention to detail

Jobcode: Reference SBJ-d58ew0-18-217-228-35-42 in your application.