Content Insights Coordinator

Job Description

Responsibilities
OVERVIEW

NBCU is searching for a person to come to be play a key role in the Content Insights function of the Strategy & Insights department. S/he will partner with the Content Insights Manager to be the in-house consultants to the consumer-focused areas of the business (e.g. Programming, Marketing). Together, they develop the appropriate tools and reports for providing strategic recommendations for improving our audience performance across the region. This requires extensive use of analytical tools, reports, and analyses.

Ideal applicants will be strategic thinkers and insights-producers, with a passion for media research, and enthusiasm for media/entertainment across all screens.

Responsibilities
• Coordinator will collaborate with the consumer-focused teams to define strategies that will improve our audiences across NBCU's properties
• Assist the Manager in partnering with the heads of the content, marketing, and creative by providing them insights-based recommendations, including but not limited to: programming strategies, sizing markets for marketing initiatives, defining and understanding the viewer experience, helping optimize promo-planning campaigns
• Keep stakeholders up-to-date on audience trends that are driving viewership in each market (e.g. Mexico, Brazil, Colombia, Chile, Argentina, Central America) across all screens
• Learn how programming rights work so that s/he can apply this knowledge to data analysis and provide cohesive recommendations to improve audience
• Identify, develop, update, and maintain the reports we will need by combining syndicated research data (e.g. Kantar IBOPE, TGI), first party data, and data visualization software (e.g. Tableau, Domo, etc.)
• Help tracking the correct KPI's to grow our audience appropriately
• Proactively foster an audience and data centric mentality among peers by educating them on all things related to media metrics and its best practices, as well as constantly sharing the latest insights
• Turn external and internal data sets into stories for better product and market understanding
• Collaborate with the rest of the Strategy & Insights team and find opportunities of creating efficiencies among department peers

Qualifications/Requirements

Desired Characteristics
• Strong analytical and statistical proficiency.
• Knowledge of the competitive media landscape across the different Latin America markets, preferably Mexico, Brazil, Colombia, Argentina, and Chile
• Proficient with TV and digital metrics tools, such as IBOPE Media Workstation, TGI, and ComScore preferred
• Ability to identify, distill, and articulate clear and actionable brand stories, insights and recommendations from a variety of data sources
• A proven multitasker - ability to manage numerous projects independently in a fast-¬paced, deadline-driven environment
• Knowledge and understanding of the television industry relevant to broadcast, cable and new media, including research terminology and methodology
• Self-starter and proactive thinker with an innate curiosity, bias for action and desire to push beyond the status quo
• Knowledge in Data Visualizations tools (such as Tableau, Power BI, and Domo) is a plus
• Knowledge in SQL, Python, and/or R is a plus
• Facebook analytics, Social Bakers, Auditsa, Google Analytics, and Adobe Analytics experience preferred

Required Qualifications
• Fully fluent in English and Spanish is a must, Portuguese is a plus
• 2-3 years of relevant experience working with insights
• 1+ years of experience supporting a TV network group preferred
• Advanced knowledge in Microsoft Excel and PowerPoint
• Bachelor's degree in Business, data analytics, statistics, economics, management information systems, marketing, mathematics, or related field

Jobcode: Reference SBJ-gwy1kp-3-17-6-75-42 in your application.