Campaign Manager, Adsmart

Job Description

Responsibilities
AdSmart from NBCUniversal is our industry-leading holistic suite of advanced advertising solutions that powers audience targeting and optimization as part of NBCUniversal's One Platform. Through the application of big data and precision targeting, AdSmart brings together NBCU's unmatched premium portfolio and data-driven targeting capabilities to build meaningful connections at scale, most effectively and efficiently reach high value audiences across all screens and drive measurable impact and business outcomes for marketers. More than just a suite of capabilities, AdSmart is a data-at-the-center partnership that leverages advanced advertising to improve the efficiency and effectiveness of One Platform buys across screens.

Responsibilities:
• Become expert user of NBCU's ad optimization tool(s) and data assets and leverage them to craft consumer audience target segments and build optimized media plans
• Interface with internal and client teams to obtain and manage deliverables throughout the pre- and post-launch process
• Implement and launch campaigns according to client and internal requirements and goals
• Work with NBCU Inventory Planning and Pricing and Digital teams to obtain recommended inventory
• Measure initial campaign results and re-optimize periodically based on client and NBCU goals
• Provide analytics and measurement support from ad targeting through to impact/ROI analyses
• Handle intensive levels of back and forth communication (internal and external) with all key stakeholders to ensure successful activation
• Troubleshoot campaign and tool errors and performance issues
• Contribute to the development of new ad targeting and measurement solutions by providing invaluable end user feedback to Product and Engineering teams
• Keep abreast of the rapidly evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players

Qualifications/Requirements
Qualifications/Requirements:
• BA/BS degree or equivalent experience required
• 3+ years of professional experience in media, research, advertising or financial services

Eligibility Requirements:
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• TV and/or digital campaign management experience
• Familiarity with traditional TV measurement (Nielsen) and digital media math
• Ability to take ownership of open-ended problems and drive them to completion
• Customer service orientation (internal and external customers)
• Experience working across multiple internal teams and functions
• Outstanding project management and time management skills; comfortable working under tight deadlines
• Self-motivated, positive and collaborative, outgoing, organized, efficient, team player and strategic thinker
• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes

Jobcode: Reference SBJ-rje5jb-3-138-138-144-42 in your application.