Business Analytics Manager

Job Description

Responsibilities
Position Overview:

As part of the Audience Growth & Acquisition team, the Business Analytics manager will provide data-driven insights and recommendations to the leadership team via deep dive analysis, dashboard creation and presentations to proactively manage business strategy and audience growth.

Responsibilities
• Proactively uncover key trends, opportunities and performance of products in relation to growing and acquiring audiences
• Synthesize data from multiple datasets in Snowflake using SQL to power automated dashboards for content & editorial teams
• Experience in customer journey, attribution and conversion analysis
• Develop a deep understanding of audiences' content behaviors throughout their lifetime and their correlation with retention and growth (LTV)
• Design, optimize and execute (primarily via data visualization tools) on standard cadence of operations to deliver actionable content insights (e.g., weekly reporting, monthly and quarterly review)
• Support for site tagging and schema projects

Qualifications/Requirements
• BA/BS in an analytical field (e.g. Computer Science, Mathematics, Statistics, Economics, Business or related field)
• 3+ years of work experience involving analytical rigor as typically seen in, but not restricted to, functions like data analytics, finance, business operations, etc. or industries like media, technology, consulting, banking, etc.
• 3+ years of working experience on big data
• Problem solving and analysis experience solving business problems using big data and qualitative information from various sources
• Experience presenting business and technical content to senior stakeholders, peers and general audiences
• Communication experience with story-telling and presentations utilizing tools such as PowerPoint and data visualization tools (DOMO & Tableau)

Desired Characteristics
• 3+ years of work experience working in or with Streaming or Digital media, internet or technology industry
• Detail-oriented and ability to prioritize multiple projects
• Technical skill and experience with Snowflake, Python, R, SQL, Tableau, Domo, mParticle, Amplitude and Adobe Analytics
• Ability to work in a fast-changing work environment

Jobcode: Reference SBJ-gmwmo2-18-221-129-145-42 in your application.