Business Analyst

Job Description

Responsibilities
The Data Platforms & Strategy team at NBCU is in the business of leveraging vast amounts of consumer and viewership data to change how traditional (linear) TV and digital advertising impressions are packaged, sold, planned, delivered, optimized and measured for clients. If you are looking to join an agile, high visibility team of disruptors looking to shape the convergence of traditional TV and digital advertising, look no further! NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in NBCU's data-driven, cross-portfolio and cross-channel products.

Areas of responsibility include, but are not limited to:
• Analyze campaign performance, insights and optimizations for the data-driven products
• Partner with Technology teams to architect and build net new systems and tools, taking into account internal and external client feedback and business objectives
• Create yield strategy with leadership team to ensure optimal use of inventory
• Understand client reporting and measurement goals and advise on best strategies to accomplish them via ROI and measurement best practices
• Query & analyze various large datasets (e.g. set-top-box data) to evaluate NBCU performance, as well as the competitive landscape
• Help build environment that enables deeper insights for clients and self-service analytics
• Understand the NBCU data ecosystem in order to educate others, and identify/escalate issues involving base data (as-runs, viewership data, consumer data)
• Collaborate with product, engineering, sales, operations and external vendors to define requirements and develop a long-term data strategy that can be automated and scaled

Keep abreast of the rapidly-evolving technologies/trends in the TV and digital realms, and build a thorough understanding of the advertising ecosystem and its key players

Qualifications/Requirements
• BA/BS degree or equivalent experience required, preferably in a quantitative field of study
• 1-3 years of professional experience in media, research, advertising, technology or financial services
• Experience in deploying modern BI/data visualization tools such as Tableau or Microstrategy to a business audience
• TV and/or digital campaign reporting/analysis experience
• Self-starter with the capacity to contribute new ideas and meet tight deadlines
• Familiarity with the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes
• Familiarity with traditional TV measurement (Nielsen) and digital media math
• Preferred work location is New York, NY

Desired Characteristics
• Ability to effectively present data and translate technical terminology into consumable information for clients
• Customer service orientation (internal and external customers)
• Familiarity with consulting, strategy frameworks a plus
• Highly self-motivated and entrepreneurial spirit; intellectually curious
• Strong verbal and written communication and interpersonal skills - collaborative spirit is key!
• SQL superuser; SAS, SPSS, Zeppelin or other data mining package experience a plus

Jobcode: Reference SBJ-gkejm0-18-117-76-7-42 in your application.