Audience Development Editor, Shop Today

Job Description

Responsibilities

Shop TODAY, the commerce arm of TODAY is seeking an Audience Development Editor to help manage our daily ecommerce newsletters, SMS strategy and paid social content.

This person will be responsible for writing optimized copy for SMS and newsletters and assigning and editing longer articles written for paid social campaigns. This person must be comfortable pulling and analyzing performance data to make informed decisions and optimize content across multiple platforms. The team is adding this role to expand our existing ecommerce strategy, so prior experience in commerce publishing/editorial, DTC or affiliate businesses will be extremely helpful.

Responsibilities
• Optimize editorial content for opens, clicks, conversions and ultimately revenue
• Work closely with Audience Development team to gauge performance, create sends and come up with new franchise and content ideas that can work for each platform
• Copywrite in a voicey and on-brand way for our newsletter, SMS and, as needed, longer article write-ups
• Pull performance data and create reports for larger edit team
• Act as liaison between Audience Development and larger Shop TODAY team
• Collaborate on acquisition tactics with the Audience Development team to increase subscribers per each newsletter/SMS program

Additional Information: This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $68,000-$90,000

Qualifications
• 3+ years editing experience. Preferred experience with newsletters or SMS
• Strong understanding of the digital lifestyle space – knows what is trending or popular for beauty, fashion, home, fitness, etc.
• Ability to write and edit concise and clean copy under a tight deadline
• Knowledge of industry best practices for SMS, newsletter and social
• Strong understanding of using analytics and performance data to grow our SMS and newsletter audience
• An idea-generator with opinions on how to meet and grow our audience
• Collaborative-mindset to work as part of multiple cross-functional teams
• Experience with Sailthru, Mailchimp and Klayvio preferred
• E-commerce experience preferred

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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Jobcode: Reference SBJ-rjpnn1-3-144-232-160-42 in your application.