Analyst, Consumer Insights

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

BACKGROUND:

NBCUniversal is looking for an Analyst of Consumer Insights to help reveal primary research insights in support of the Fandango portfolio.

This individual will be a critical player within the Consumer Insights team, tasked with supporting primary research projects and conducting robust analysis in support of the team's strategic objectives, especially as they relate to a variety of business initiatives across Fandango, Fandango at Home, and Rotten Tomatoes. In this role, you will report to the Manager of Market Research & Insights in support of stakeholders across the organization.

THE IDEAL CANDIDATE IS:

A researcher ready to have an impact and dig into the data that helps drive strategic decision-making as it relates to storytelling, marketing, and strategic positioning. You should have experience with quantitative and qualitative primary research techniques and market research, including conducting robust analysis to discover the story in the data.

WHAT WE NEED FROM YOU:
• To be genuinely curious, smart, and motivated; ready to solve stakeholder problems through creative data analysis and research design
• To contribute to the design of qualitative and quantitative research initiatives that support internal objectives, including writing surveys, analyzing data, reporting on and presenting findings, etc.
• To discover the story in the data through thoughtful and robust analysis
• To offer yourself as a consultative resource to peers and internal stakeholders, with deep knowledge of movie viewers and their preferences, habits, and lifestyles
• To be a clear and effective communicator
• And most importantly, to live the values of collaboration and teamwork, operating as one team across the Fandango portfolio

WHAT YOU WILL GET FROM THIS ROLE:
• Conduct meaningful analysis: Contribute to optimizing marketing across all the Fandango portfolio, informing audience insights, creative optimization, marketing positioning, etc.
• Drive impact: Contribute to a team playing a critical role in driving movie ticket sales and delivering on Fandango strategic goals for customer growth and engagement
• Broaden your research knowledge: Expand your primary research skills and experience as you learn how to solve problems through creative research design and data analysis
• Gain experience partnering with internal stakeholders: Build relationships with stakeholders like brand, public relations, product and analytics and partner with them to help achieve their objectives
• Work with smart people and industry experts: Collaborate with experts across many different teams both at Fandango and within the greater NBCU organization
• Achieve career & professional growth: Access resources to build on your research skills and develop your career

Qualifications

Basic Requirements:
• Must love movies and be familiar with the Theatrical & Streaming landscape
• Bachelor's degree required in a relevant field (Business, Market Research, Psychology, Sociology, Statistics, etc.)
• 1+ years of experience in market research and data analysis (includes internship experience), contributing to the analysis and completion of complex projects
• Excellent writing and storytelling skills
• Basic statistics knowledge and experience
• Proven collaboration and interpersonal skills
• Ability to juggle multiple projects simultaneously
• Mastery of Microsoft Office suite

Desired Characteristics:
• Master's Degree a plus
• Experience using survey and data analysis tools such as Qualtrics, Displayr a plus
• Experience using syndicated tools such as comScore, MRI Simmons a plus
• Be able to thrive in a fast-paced, changing environment
• Detail oriented and deadline driven
• Team player with a positive attitude
• Experience effectively interacting with different, complex teams

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000-$80,000.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants

and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation,

marital status, pregnancy, veteran status, membership in the uniformed services,

genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories,
or arrest or conviction records, in a manner consistent with relevant legal

requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring
Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the

right to request a reasonable accommodation if you are unable or limited in your

ability to use or access nbcunicareers.com as a result of your disability. You can

request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-d5vkz7-44-222-82-133-42 in your application.