Analyst, Ad Impact

Job Description

Responsibilities
May be open to remote candidates. Commutable distance to NYC is preferred.

About Us
''NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status, or other characteristics protected by law.''

Job Purpose
The Ad Sales Measurement & Impact team is seeking an Analyst to join our growing Ad Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and partnerships. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client's business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?

The Analyst position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social . The highly visible opportunity also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. This person will also play an integral role in the standardization of reporting templates and assist in the development of companywide research norms. Candidates should be passionate about entertainment and the media business. Candidates must be able to use research and analytics to develop actionable insights and effectively tell a story on behalf of advertisers.

Duties and Responsibilities
• Pull data from research tools, dashboards and data files from measurement partners to gather insights about campaign performance
• Create advertiser presentations that communicate insights and recommendations in visually compelling formats
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
• Support Director and Manager of Ad Impact, plus work with stakeholders across the organization
• Maintain normative database for NBCU specific benchmarking
• Collaborate across NBCU Insights & Measurement teams to deliver on organizational needs

Qualifications/Requirements
• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Computer Science, Information Technology, Marketing Analytics or related field
• Experience at a broadcast or cable network, advertising agency or primary research vendor/provider a plus
• Experience with either (or both) syndicated and custom brand impact and attribution partners a plus. Examples include Nielsen systems, comScore, KMB, EDO, Phoenix TV and Digital Brand Effect, LiveRamp / Data Plus Math, NCS, ListenFirst, Nielsen Social and YouGov
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
• Experience with qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs

Eligibility Requirements:
• May be open to remote candidates. Commutable distance to NYC is preferred.
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Proven ability to analyze, interpret and visualize data with client needs in mind
• Highly organized and detail-oriented with the ability to work under pressure, set priorities, handle multiple projects and meet tight deadlines
• Strong communication skills necessary, both oral and written
• Ability to work independently and as part of a team
• Affinity for numbers and the story behind them
• Naturally curious, resourceful and motivated
• Open-minded and able to incorporate feedback and learnings into future projects

Jobcode: Reference SBJ-d9x81z-3-128-199-210-42 in your application.