Marketing Specialist

Job Description

Responsibilities
As part of the NBC Sports Bay Area marketing team, this position will focus on leveraging consumer insights and work on brand partnerships and campaigns with the seven different professional sports teams in the Bay Area.

Job Duties
• Assist Marketing Manager in developing marketing plans/campaigns and implementing marketing activations to support NBC Sports Bay Area & California
• Analyze audience insights to maximize brand exposure and consumer acquisition/retention
• Measure performance of cross-platform marketing campaigns and report on marketing KPIs, conversion rates, social media engagement and sales executions to ensure campaign optimizations
• Assist with the planning and executing of marketing and promotional events, community outreach, and development and coordination of network events
• Provide on-site management for events including but not limited to team, sponsor and affiliate related events and coordinate with the outside venues and vendors
• Coordinate promotional and sponsorship implementation in news programming, digital and live events

Qualifications/Requirements
Basic Qualifications
• Bachelor's degree or equivalent experience required
• 2 years of experience in marketing, and/or promotions experience related to sports or media or familiarity with building brand campaigns and consumer insights

Additional Job Requirements
• Must be willing to work in San Francisco, California
• Must have unrestricted work authorization to work in the United States

Desired Characteristics

Desired Qualifications
• Excellent written and verbal communication to effectively relay information to internal and external departments
• Creativity, collaboration and good time management skills

Jobcode: Reference SBJ-d87kk6-18-116-42-208-42 in your application.