Email Marketing Coordinator

Job Description

Freelance Email Marketing Coordinator – NBC Sports

Responsibilities:
PLEASE NOTE: This is a REMOTE project / limited term position with an estimated duration of up to 6 months, unless otherwise amended or terminated as deliverables within this project are completed.
Overview
The Email Marketing Coordinator is responsible for the development and execution of all email marketing campaigns pertaining to season-long fantasy, daily fantasy (DFS) and sports betting for NBC Sports and our partners. This person in this role needs to have a thorough understanding of the company's products so they can properly convey the marketing messages in emails and familiarity with fantasy sports/sports betting . The individual will also assist the Marketing department on multiple projects simultaneously in order to meet marketing goals. This person should be creative, self-motivated, and able to work both independently and collaboratively in a fast-paced environment, as well as have knowledge of current email best practices, HTML and CSS.
• Build email campaigns, database entry, HTML presentation and quality assurance of all outbound campaigns
• Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads
• Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
• Recommendations for test email campaigns based on different copy & creative
• Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
• Assist with creation and uploading of graphics in Adobe Photoshop
• Perform quality assurance checks for all email launches
• Assist in developing marketing plans to grow database
• Support the Manager, Consumer Engagement with all projects related to this position

Qualifications/Requirements
Basic Qualifications
• Bachelor's degree in a related field
• Basic HTML, CSS and graphic design skills is required
• Basic familiarity with email marketing platforms (Salesforce Marketing Cloud, Mailchimp, etc.) is required
• Experience assisting in e-mail aspects of retention focused marketing campaigns, including experience with analytical tools and mass communication marketing solutions
• Minimum of one (1) year experience in marketing and promotions, highly preferred in an online B2C environment
• Expert knowledge of marketing tactics, email best practices, & Adobe Photoshop is a plus
• Prior knowledge or experience in sports betting/fantasy sports (both season-long & daily fantasy) and experience in sports in general is a plus
• Basic computer knowledge of all Microsoft Office applications

Desired Characteristics
• Be extremely creative and have expert-written and verbal communication skills
• Excellent time management skills
• Ability to work well with other department members
• Strong attention to detail and proofreading skills
• Work well in fast paced, team-oriented environment
• Media and sports knowledge a plus

Ability to work weekends

Jobcode: Reference SBJ-d59n70-18-117-183-150-42 in your application.