SEO Analyst, Digital

Job Description

Responsibilities

The diverse journalism at NBC News Digital helps audiences make sense of the moment

while making better, more informed decisions. NBC News Group is seeking an SEO Analyst to join our Audience Development team and support coverage during the biggest news events. This SEO Analyst will become a strategic partner to our NBC News and MSNBC teams, helping editors prepare stories to be found in search, analyze trends, and source ideas for research and development. The ideal candidate will have a deep knowledge of SEO for news organizations and can identify trending and emerging news stories. The team is looking for a thought leader who understands the importance of journalism, search intent, and content discovery.

Key Responsibilities
• Promoting SEO best practices & offering optimization tips for text and video in real-time (search headlines, meta descriptions, internal linking, URLs, etc.)
• Work closely with the editorial teams to establish strategies for getting more of their content in front of search audiences
• Communicate insights via reports to editorial teams & stakeholders on search performance
• Train editors and newsroom staff on how to optimize for specific content types, such as: news stories, videos, photos, special features, and explainer/evergreen content.
• Participate in daily editorial meetings and act as the go-to person for editors seeking answers on all things SEO
• Provide support during tentpole events and major breaking news moments
• Conduct research using Google Trends, proactive communicate what people are searching for, and flag possible stories to editorial based on insights
• Monitor competitor coverage of news topics and events.
• Track and manage keywords relevant to coverage of news topics

Qualifications
• Bachelor's Degree or higher
• 2+ years of proven SEO experience, preferably within digital publishing
• Proven experience implementing major improvements in organic search performance
• Strong analytical skills and ability to make data-driven recommendations regarding solutions and opportunities.
• Deep knowledge of Google trends
• Proficient with Google Search Console, Semrush, Screaming Frog, Excel, Chartbeat, and Google Slides
• Strong project management skills and experience
• Self-starter who can develop and execute strategy and action plans
• Ability to coordinate with cross-functional teams and thrive in a fast-paced environment
• Excellent written and verbal communication skills
• Team player with a strong work ethic and a positive attitude
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000 - $80,000.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-d83mqq-3-145-74-54-42 in your application.