Paid Social Media Manager

Job Description

Overview & Responsibilities

The Paid Social Media Manager will develop and execute paid social and search advertising campaigns on key digital platforms for all marketing priorities across the MTV Entertainment Group (MTV, Comedy Central, Paramount Network, VH1, TV Land, CMT, Smithsonian Channel, Pop TV, and Logo). The candidate must. have hands-on experience with social media marketing and media buying. S/he should be comfortable in a fast-paced and collaborative environment and possess excellent communication, organizational and creative problem-solving skills.

Responsibilities
• Manager paid media campaigns on self-service digital advertising platforms including Facebook, Instagram, Google Search, Snapchat, TikTok, Twitter, YouTube and more
• Produce and present paid media strategy recommendations, including budget, flighting, platforms, placements, etc. to drive tune-in, fan growth / engagement, product sales and additional MTVE and ViacomCBS priorities
• Build, traffic, monitor and optimize media campaigns across multiple social networks and ad buying platforms
• Create and share campaign wrap up reports, internal process documents, launch decks and other presentations as needed
• Coordinate with internal teams and external agencies & vendors to execute media buys
• Oversee and coach 1+ direct reports

Basic Qualifications
• Bachelor's degree, preferably in marketing or advertising
• 3-4 years of experience planning and executing paid marketing campaigns
• 2+ years of hands-on experience in key social media buying platforms including but not limited to Facebook Business Manager, Twitter Ads Manager, and/or Google Ads (YouTube & Search)

Additional Qualifications
• Background in Entertainment, Film & Television, Sports and/or Music industry preferred
• Experience with SEM, email marketing and/or programmatic media a plus
• Strong Excel skills and the ability to manage and analyze data
• Strong presentation skills and profiency in Powerpoint and Google Docs
• Comfortable juggling several projects with ease and performing under pressure
• Detail-oriented, highly organized, and efficient time-management skills
• Great sense of humor with a love of pop culture!

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

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ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current US employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind
• The first dose of the Moderna vaccine should be no later than November 29.
• The first dose of the Pfizer vaccine should be no later than December 6.
• The J&J vaccine should be administered no later than December 27.

Jobcode: Reference SBJ-gpnm80-3-21-248-47-42 in your application.