Coordinator Brand Marketing

Job Description

MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. MTV is the world's premier youth entertainment brand, the cultural home of the millennial generation and a pioneer in creating innovative programming for young people. MTV reflects pop culture with award-winning content built around compelling storytelling, music discovery and activism across TV, the internet and other platforms. A unit of Paramount Global, MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios.
Overview:

The Coordinator, Global Brand Marketing, Television, will support the transactional home entertainment business, including EST (Electronic Sell-through), Blu-ray and DVD, for television content produced by Paramount Global. This position will report to the Senior Manager of Global Brand Marketing for Television at Paramount Home Entertainment. The Coordinator will play a key role in execution of home entertainment product and marketing strategies for TV series and TV movies from MTVE networks (Paramount Network, Comedy Central, MTV, VH1, CMT, TV Land, Logo); BET; Nickelodeon; MTV Studios productions on Paramount+; and films created by the MTV Documentaries group.

Responsibilities:
• Recommend the release strategy for new TV products (e.g., episode, season, compilation or bundle), including product configuration, release date and pricing.
• Collaborate closely with members of the team to ensure a coordinated, cohesive EST and Blu-ray/DVD release plan.
• Work closely with Programming team to identify network priorities and align accordingly.
• Provide the sales team with materials to enable the sell-in of our releases.
• Help coordinate and implement new release and catalog marketing efforts, including both paid marketing and intra-company support.
• Analyze critical metrics and performance of our marketing campaigns with a strong emphasis on testing and learning to optimize future campaigns.
• Maintain internal planning and tracking documents, ensuring the information is accurate and up-to-date.
• Set up releases in internal systems.
• Confirm legal and music clearances.
• Check retail sites to ensure releases are on store and accurate.
• Track performance of our TV releases post-launch.
• Ensure lifecycle pricing strategies are implemented.
• Contribute to the development of presentations.
• Provide support on ad hoc projects as needed.

Basic Qualifications:
• Bachelor's degree in Business Administration, Film, Television, or related field is desired.
• Minimum 3 years of experience in marketing, marketing operations or project management. Experience within home entertainment, film studio, marketing/advertising agency or consumer products is preferred.
• High degree of proficiency with Excel, PowerPoint and Photoshop. Familiarity with JIRA and WRIKE is a plus.

Additional Qualifications:
• Results-oriented, self-motivated.
• Strong attention to detail in a fast-paced, dynamic environment that requires extensive multi-tasking and multiple deadlines!
• Strong quantitative and qualitative analytic skills.
• Comprehensive problem-solving ability.
• Resourceful, with the ability to work independently and optimally within the Brand Marketing team as well as across various departments.
• Agile, flexible, highly-organized and able to prioritize multiple concurrent tasks optimally.
• Excellent interpersonal abilities and oral and written communication skills!

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-dyej8k-3-135-190-232-42 in your application.