Vice President, Data & Technology Solutions

Job Description

MediaLink's Data and Technology Solutions (DTS) team is a collection of digital strategists, architects and builders – a shared consulting service across the entire advisory organization that is tasked with providing deep, industry and functional expertise across our buy and sell slide clients respectively.

The Vice President, DTS, will provide operational and strategic expertise to MediaLink's extensive client roster, helping them to define, design and execute their opportunities for growth in a customized way based on each company's life stage, objectives and drivers.

You will partner with our sell-side, brand, and other buy-side clients, supporting a wide range of MediaLink clients and internal stakeholders, and will grow respective accounts through excellent service and delivery. The key components of this role involve Client & Account Team leadership, Product Ownership, Strategy & Innovation, Business Development, and Collaboration.

The role will pay an annual base salary of $160,000 - $220,000

What You Will Do:
• Develop and manage client relationships, serving as the senior point-of-contact and subject matter expert in all things DTS
• Create trusted internal relationship with key account and engagement leads, fellow colleagues and company leadership
• Develop, mentor and train junior team members to grow their skill sets as strategic, client-centric consultants
• Lead the creation of bespoke recommendations and deliverables for clients reflective of market trends, benchmarks and a vision for the future
• Maintain a 'pulse' on the DTS marketplace – staying knowledgeable about industry trends, federal and state legislations and other ecosystem dynamics impacting the state of data driven marketing
• Design new products from current client work and/or market feedback and trends where MediaLink can scale profitably
• Maintain and grow an active network and presence in the marketplace growing both your own personal brand along with MediaLink as a key strategic leader in the market
• Energize others in situations of ambiguity to confidently write the future by learning from the past and present
• Lead business growth opportunities with existing clients by understanding the DTS service offerings, listening for triggers and raising cross-sell and upsell opportunities strategically aligned with client needs
• Lead business growth opportunities with net new clients based on proactive industry networking, aligning on relevant prospects with Managing Director and Growth teams and responding to inbound RFPs
• Network and partner with colleagues across accounts and new business activities to ensure up-to-date intelligence is shared across projects

What You Will Bring:
• Deep understanding of the data-driven marketing ecosystem:
• Buy-side tools, technology and processes (media planning, modelling, DSPs, ad trafficking, etc.)
• Sell-side tools, technology and processes (SSPs, ad exchanges, yield management)
• Connective pluming (data onboarding, identity resolution, measurement, attribution, etc.)
• The 'advanced television' marketplace (OTT/CTV, DDL, Linear, etc.) and the technology and processes that govern this supply chain.
• Advanced proficiency in the media value chain for both digital and traditional media channels – including operational and strategic components of delivery
• Proven top-to-top client owner with excellent interpersonal skills and experience managing complex client relationships with flair
• Measured track record of hitting business development targets including selling through recommendations to internal teams & clients
• Both depth and breadth of knowledge in marketing/media/advertising/technology industry trends and players
• Proven experience in applying well-developed problem-solving skills (quantitative, conceptual, analytical) and crafting original strategic recommendations with limited involvement from leadership
• Excellent personal network and reputation in the industry as well as formal presentation skills
• Motivated by ambiguity and ability to create new ways of working where the process and templates don't exist

What You Will Get:
• The unique and exciting opportunity to work at one of the leading global entertainment companies
• Access to the tools, leadership, and resources you will need to create and drive a center of excellence
• Work in an inclusive and diverse company culture
• Competitive benefits and programs to support your well-being
• Collaborative colleagues who are focused on making an impact

About MediaLink:

At MediaLink, we create competitive advantage and growth strategies for large- scale organizations. We drive growth and foster innovation by identifying key challenges, providing practical tactics and helping to implement the solutions. Unlike other companies, we can offer you access to direct client relationships with large global companies at a senior level. We provide you with the opportunities, strategies and execution of these to help you develop and grow, all while giving you access to senior leadership and their expertise.

MediaLink is a UTA company. For more information: https://www.medialink.com/

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Jobcode: Reference SBJ-rb3eey-3-135-202-224-42 in your application.