Sr. Manager, Paid Social

Job Description

WHO ARE WE?

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE ROLE

We are seeking a Sr. Manager, Paid Social to be part of Live Nation Entertainment's Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. The role will oversee our Paid Social strategy and operations and will report directly to the Director, Paid Search & Social.

WHAT THIS ROLE WILL DO
• Lead day-to-day work of Paid Social team goaled with achieving/exceeding revenue targets
• Develop plans and track progress against quarterly business goals
• Optimize Paid Social channel mix by balancing internal business partner and artist/management needs
• Collaborate with Product, Data, and Engineering teams on automation and reporting
• Deliver regular readouts to key business partners across the organization
• Unlock incremental improvements through a test and learn approach
• Think strategically across multiple types of campaigns

WHAT THIS PERSON WILL BRING
• 7+ years of digital marketing experience, with a focus on Paid Social
• Comfortable with annual budgets of at least $20M and a high volume of campaigns
• Able to recruit, coach, and develop a team of at least two
• Familiar with tools including Tableau, Domo, Datorama, and Google Analytics
• Significant experience with Facebook Business Manager and Facebook Marketing Partners
• Strong analytical skills with an emphasis on research, testing, and analysis techniques
• Record of delivering growth and ROI improvement through data-driven decision making
• Experience with presenting results and progress to goal to senior leadership
• Bachelor's degree in marketing, business, economics or related field
• Affinity for the music and live entertainment industry

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

Jobcode: Reference SBJ-r1ypyv-18-117-251-51-42 in your application.