Sr. Director, Nft Account Management & Marketing

Job Description

Title: Senior Director, NFT Marketing & Account Management

Location: Hollywood, CA

We're fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We're not just selling tickets (though we do that better than anyone else), we're enriching lives one amazing experience at a time. And we think that's pretty amazing. If you're passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Why Ticketmaster?
Our biggest investment is in our people. We offer comprehensive health benefits and 401k matching, student loan assistance, plus career-boosting opportunities like tuition reimbursement and targeted development sessions to help all eligible employees thrive. At Ticketmaster, expect the fast-paced excitement of a startup with the rock-solid support from an industry leader – with plenty of ticket perks on the side.

See what it's like working at Ticketmaster.

The Role:

The Sr. Director, NFT Marketing & Account Management will play a critical role in shaping and accelerating Ticketmaster's Enterprise NFT offering. The individual will guide clients and internal Ticketmaster teams in the development and implementation of NFT marketing and fan communication strategies while working closely with clients to articulate the NFT value prop and support the execution of NFT campaigns. They will advise internal teams on business and product strategies based on client feedback and will help to establish and monitor KPIs to measure project success.

The ideal candidate is a flexible thinker with deep knowledge of B2C marketing strategies, who excels at building business cases and has a proven track record of success serving top tier clients across all levels of an organization. They are a creative and proactive problem solver with strong project management skills, who is passionate about NFTs and blockchain technology.

Responsibilities:
• Liaison between NFT product team and clients, helping to document and communicate product and business requirements based on client use cases and feedback
• Articulate NFT value prop to Ticketmaster clients and internal teams
• Assist clients in developing NFT concepts and strategies that align with both client and Ticketmaster business objectives
• Build and/or contribute to business cases to support the expansion of Ticketmaster's NFT offering
• Develop integrated marketing plans, to be activated by both Ticketmaster and clients, to generate consumer interest in client NFT drops and drive consumer activity within NFT marketplaces
• Develop fan education and communication plans to drive understanding, awareness and claim/purchase of NFTs
• Help establish and monitor KPIs to measure and communicate success of NFT initiatives
• Establish processes to ensure successful activation of client NFT campaigns
• Partner with analytics teams to ensure clients have access to the data necessary to understand and measure project success
• Serve as an internal expert on NFTs and educate others across Ticketmaster
• Partner with Product Marketing to develop client and fan-facing materials around NFTs
• Translate data into insights and action
• Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks
• Establish and maintain strong relationships with internal teams and peers
• Lead calls and meetings with clients; developing storylines and content to be shared

Qualifications:
• Bachelor's Degree in business or marketing
• 7+ years' experience in Account Management and Marketing, with a focus on strategy and performance
• Previous crypto/blockchain experience and live event or ticketing industry experience strongly preferred
• 5-7 years' experience planning, coordinating and executing multi-channel marketing campaigns
• Strong quantitative skills including analytical abilities
• Passion and knowledge of trends and current events as they relate to live entertainment and NFTs/blockchain
• Ability to effectively interact with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented manner
• Creative problem-solver
• Exceptional organizational skills
• Strong written and verbal communication and comprehension skills, and the ability to adjust style to different audiences
• Ability to work effectively under pressure and tight deadlines
• Very strong competence in Microsoft Office products- particularly Excel and PowerPoint

If the above description sounds interesting to you and fits your background, apply online at www.livenationentertainment.com/careers to join the Ticketmaster team today!

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

Jobcode: Reference SBJ-gqm97x-3-131-13-194-42 in your application.