Program Manager, Fan Engagement & Performance Marketing Products
Live Nation
New York, NY
Title: Senior Manager, Digital Marketing & Strategy
Reports to: Director, Digital Marketing & Strategy
Location: New York, NY
The Role:
Roc Nation, a Live Nation joint venture, is seeking a Senior Manager, Digital Marketing & Strategy. The role will drive the overall digital brand strategy to support the continued development and growth for a Tier 1 client on social media. Responsibilities will include creating and managing the content strategy / calendar for a diverse portfolio; identifying relevant client and brand opportunities, campaign ideation, facilitation, management & reporting. The Senior Manager will be responsible for monitoring the competitive landscape and providing actionable insights with a view to grow the clients overall digital presence.
Responsibilities:
• Content Marketing: Develop and manage a short and long-lead social content calendar for the client; using agile methodologies to ensure a consistently relevant strategy.
• Client Management: Support and manage relationships with the client, key stakeholders, and various partners to seamlessly execute content plan; understanding client sensitivities and guardrails to tailor brands' strategy accordingly, as necessary.
• Content Management & Analytics: Analyze content performance to determine posting strategy for optimal performance within social media platforms; ultimately securing coverage in external media, where applicable. Qualitative, regular reporting on content and campaign performance is a key focus.
• Social Media Development: Identify and manage implementation of new social content opportunities; maintain real-time control of all social platforms and the narrative around client content.
• Creative Marketing: Grow client awareness, social engagement and content syndication by identifying opportunities to engage with the brands' audiences through thought-leading social dialogue.
• Brand Marketing: Function as a brand ambassador, ensuring brand integrity across all digital content. Copywriting in the brands' tone of voice and maintaining an authentic presence is necessary.
• Other Priority Marketing: Develop and execute content release campaigns and other marketing efforts as needed around client's key initiatives; honing in on opportunities to leverage latest social technology.
Qualifications:
• 24/7 availability
• Strong oral/written communication skills
• 5+ years business experience managing digital content and social platforms; experience in sports business/management required
• Proven ability to create compelling, results-driven social media campaigns
• An in-depth understanding of social media platforms, industry trends, new technologies and digital services
• Experience developing successful, multi-channel community engagement campaigns.
• Extensive knowledge of, and passion for, sports required
• Detail-oriented with superior organizational skills.
• Track record of building and maintaining strong business relationships
• Comfortable working and multi-tasking in fast-paced, high profile, on-the-fly environments
• Bachelor's degree in a related field preferred
• Experience working with social management and listening platforms
• Ability to travel
• Bonus: Possess strong network and relationships with social media influencers for content amplification
COVID-19 vaccination series and booster shot is a mandatory requirement for this position.
Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.
Note – Roc Nation benefits and policies differ from Live Nation.
Jobcode: Reference SBJ-rjxbe0-54-204-117-206-42 in your application.
Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.