Analyst, Fan Insights

Job Description

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

Live Nation Entertainment's Media & Sponsorship Division is seeking a highly resourceful team player to bring their passion for live music and interest in creative research methodologies and data analysis as Senior Analyst of Fan Insights.

The Media & Sponsorship, Fan Insights team is tasked with empowering the overall organization and specifically, the sales team and our clients, with thought provoking insights - those that can help inspire creative partnerships and create competitive advantage. In an age where it's harder than ever to reach Millennial/Gen Z in traditional manners, the team's goal is to uncover insights that help Live Nation, and our partners differentiate amongst all types of media and entertainment and help our clients develop meaningful cultural connections with their consumers.

Live Nation Media & Sponsorship designs, sells, and manages the company's national corporate sponsorship programs with the world's most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation's business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production. To learn more about our division, check out: https://livenationforbrands.com/

WHAT THIS ROLE WILL DO
• Support entire lifecycle of market research projects; includes recommending methodologies, designing thoughtful questionnaires, programming and launching surveys, monitoring fieldwork, identifying key audiences, and generating crosstabs
• Distill information from vast data sets into digestible and actionable insights
• Pull out key themes from qualitative research activities and open-ended responses in surveys
• Leverage existing research to curate insights narratives for Sales and Integrated Marketing teams
• Contribute to day-to-day admin of panel providers – work with vendors to design engagement activities including quick polls and Hub discussions, analyze results, and democratize key insights
• Help manage recruitment for proprietary research panel – includes supervising email distribution and coming up with creative solutions to meet recruitment goals
• Help democratize data throughout the organization and equip Sales, PR, and Solutions Development teams with information that is relevant to their business objectives

WHAT THIS PERSON WILL BRING
• Bachelor's Degree
• 1-2 years work experience in consumer insights, market research agency experience is preferable but not required
• Experience writing surveys and qualitative research activities
• Experience distilling large data sets into actionable insights
• Must be comfortable working in Microsoft Excel, PowerPoint and/or Keynote
• A creative problem solver who embraces new challenges
• Ability to iterate quickly and adapt to the needs of the business in an agile fashion
• Strong organizational, prioritization, and communication skills
• Eagerness to learn new platforms and methodologies
• Passionate about live music, media, and culture
• COVID-19 vaccination will be required for this position subject to legally valid exemptions.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

Jobcode: Reference SBJ-g3kwxq-18-190-156-212-42 in your application.