Research & Analytics Manager

Job Description

Manager, Research & Analytics (Experiential Measurement)

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

Live Nation Entertainment's Media & Sponsorship Division is seeking a highly resourceful team player to bring their passion for live music, expertise in analytical solutions, and a zeal to lead a highly productive team as Manager, Research & Analytics.

The Measurement team at Live Nation is creating an industry-first experiential measurement solution to help quantify the value of live as a differentiated medium. This team works along with sales, brand management, marketing, research, and product teams with analytical solutions and data science models that support the team's goal to help enhance the concert-going experience of millions of music fans by connecting them with world-class brands. With a Live Nation concert every 16 minutes, somewhere in the world, Live Nation powers the experience economy in a way no other company does. Join us in bridging the online and offline world by showcasing your creativity through data, analytics, and storytelling.

Live Nation Media & Sponsorship architects, sells, and manages the company's national corporate sponsorship programs with the world's most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation's business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production. To learn more about our division, check out: https://livenationforbrands.com/

WHAT THIS ROLE WILL DO

You will work closely with the product, analytics, and measurement teams to make sense of data and tell a cohesive story for brands and prove their ROI. You will play an instrumental part in developing the future standard of experiential measurement through the use of progressive technologies, data science techniques, and creative storytelling.
• Demonstrate the value of Live Nation's experiential marketing platform to partner brands and advertisers via synthesizing insights & results-driven recaps
• Templatize standard reporting and provide custom brand-specific insights via compelling storytelling that leverages various datasets and technological solutions to prove the value of experiential as a medium
• Use proprietary and 3rd party market research tools to contextualize and present campaign results to brands
• Work closely with brand management and integrated teams to develop, define, and optimize experiential marketing campaigns
• Collaborate with data science and analytics teams to create measurement benchmarks across brand categories
• Standardize reporting and metrics for marketing effectiveness
• Work with Product teams to develop new and enhance existing analytics and measurement products
• Interface with research vendors, diagnose and recommend methodologies, provide recommendations on partner selection and manage research projects

WHAT THIS PERSON WILL BRING
• 5 - 8 years experience in consumer insights, research, and measurement
• Bachelor's degree with a demonstrated customer-facing, consultative expertise
• Experience in working with multiple disparate data sources to weave together a comprehensive story
• Comfortable being hands-on with data using Excel, SPSS, Tableau or other advanced data manipulation tools.
• Experience with measurement & research vendors and technologies like comScore, Nielsen, YouGov, Dynata, Kantar as well as a working understanding of web and analytics tools (Google Analytics), event collectors (MParticle), DMPs, and SalesForce Marketing Cloud
• Media and advertising measurement experience (planning and reporting) across multiple mediums especially experiential, digital display, and video.
• Experience with attitudinal survey methodologies
• Ability to iterate quickly and adapt to the needs of the business in an agile fashion
• Strong organizational, prioritization, and communication skills

If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Live Nation Entertainment team today!

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

Jobcode: Reference SBJ-r0m8b6-18-223-106-100-42 in your application.