Performance Marketing Manager

Job Description

Media Buyer/Planner - Programmatic

Location: London, United Kingdom

Division: Ticketmaster International

Line Manager: Director Performance Marketing, International

Working Hours: Permanent/FT (40 hours per week)

THE TEAM

Ticketmaster International, a Live Nation Entertainment company, is currently seeking a highly motivated and exceptionally data-oriented Programmatic Media Manager to join the International Marketing team.

The Performance Marketing team is part of the International Marketing department at Ticketmaster. Our team leads on marketing strategy and best practice for all main paid and organic traffic sources across 20+ markets globally. We support each market with guidance on campaign activation, reporting, and measurement to make sure fans around the world find the tickets they are looking for and clients receive the highest return on their investment with us.

THE JOB

Reporting to our Director of Performance Marketing, International, you will lead on programmatic campaign execution across all 20+ markets and support local markets with strategic guidance around paid social campaigns. You will also work closely with our Director of Marketing Technology and Operations, Senior Marketing Insight Manager, the Director Programmatic Media US, and platform stakeholders.

You will be responsible for building and activating programmatic campaigns that impact millions of fans, owning campaigns end-to-end across all 20+ markets. Your campaigns will drive fan engagement and deliver against key metrics (e.g. ticket sales and ROI).

You'll be one of the central points of contact for the international markets, as they execute their paid social campaigns, providing assistance with campaign creation, optimisation, measurement, and reporting; constantly aiming to drive more efficiency and automation.

Success in this role requires excellent communication, data-driven decision-making, an ability to summarize results, and present recommendations to business partners, project management skills, and a passion for continuous improvement. Overall, you will be challenged to propose and execute new ideas and establish best practices for campaigns and the teams.

You are looking for a step up and be a leader for programmatic and paid social media campaigns in an international setting. You are able to work in a dynamic, fast-paced environment, with various teams around the world, where you can continue to improve and progress your marketing knowledge across programmatic, social media, MarTech, and analytics.

You'll get to see your campaigns live across 20+ different countries, reaching more than 50 million fans a year, whilst enjoying a great and supportive working environment.

WHAT YOU WILL BE DOING
• Own programmatic campaign execution & strategy across 20+ markets that deliver on performance targets including activation, optimisation, brand safety assessment, reporting, budgeting, and forecasting
• Support 20+ markets with best-in-class strategies for paid social campaign including automation guidelines, targeting, and more to optimise and deliver innovative campaigns
• Support the team with quarterly business goal planning and progress tracking for your channels.
• Support with quarterly strategy and results presentations to business partners across 20+ markets to establish best practices and increase local strategy adoption.
• Partner with the MarTech and Insights team on bigger performance marketing projects that increase campaign scale and team efficiency, including automation, measurement, attribution, and reporting.
• Drive a rigorous testing and optimisation culture, implementing a framework to continuously drive incremental campaign impact and identify areas of opportunity
• Monitor competitor and industry trends to inform investment, including emerging channels and measurement changes.
• Think strategically across Ticketmaster's marketplace of sports, concerts, live events, and more.

WHAT YOU NEED TO KNOW (or TECHNICAL REQUIREMENTS)
• Proven experience in a hands-on role, planning and executing of Programmatic Media campaigns at an agency or brand
• Strong experience managing campaigns in Programmatic (Campaign Manager and DV360) and paid social (Facebook Business Manager and third-party automation tools)
• Previously worked on big paid media budgets with a strong record of delivering growth and ROI improvement through data-driven decision making
• Strong project management skills to stay on top of tactical execution, prioritizing amongst many competing demands to ensure that short-term goals supporting long-term initiatives are achieved with an appropriate sense of urgency
• High attention to detail, top-notch analytical skills, comfortable validating large amounts of data, and the ability to make data-informed decisions to drive direction and alignment with business partners (preferred tools: Google Analytics, Tableau…)
• Strong grasp of experimentation techniques, and critical thinking skills to improve testing implementation and infrastructure, driving test-and-learn agenda to advance channel capabilities
• Creative thinking with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
• Bachelor's degree or equivalent experience

Desired Requirements
• Strong experience in a hands-on role, planning and executing Paid Social Media campaigns at an agency or brand
• Experience working on e-commerce businesses or equivalent industries with large inventory.
• Experience working with MarTech tools including inventory management systems, pixel management, measurement tools, and audience tools (DMPs/CPDs)
• Google Certification and Facebook Blueprint Certification
• Experience in reading and amending JavaScript for programmatic campaign purposes

YOU
• You are looking for a step up and be a leader for programmatic and paid social media in an international setting.
• Exceptional verbal and written communication and presentation skills - you will be the go-to person for campaign and channel strategies
• Exceptional interpersonal skills are a prerequisite for success - Proven ability to influence
• A quick, creative thinker with attention to detail within a fast-paced environment
• Strong analytical and creative problem-solving skills
• Enthusiastic, self-motivated individual
• Ability to effectively manage targets and deadlines
• Ability to work on multiple projects simultaneously
• Innate willingness to roll up your sleeves

Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of four core business areas: Concerts, Ticketing, Artist Nation, and Sponsorship & Advertising

Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during, and after the show.

TICKETMASTER VALUES

Reliability – We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity – We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opport

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Jobcode: Reference SBJ-d88eb6-18-224-33-107-42 in your application.