Marketing Operations Manager

Job Description

Marketing Operations Manager

Location: Flexible

Division: Client Marketing

Line Manager: Sidharth G

Contract Terms: Full-time/Permanent

THE TEAM

We're fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We're not just selling tickets (though we do that better than anyone else), we're enriching lives one amazing experience at a time. And we think that's pretty amazing .

Ticketmaster's Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary marketing products and services.

THE ROLE

The Marketing Operations Manager is responsible for providing Ticketmaster's marketers and clients with e xceptional marketing support, guidance and best practices. Serv ing as the backbone of the client marketing services and product team, you will take full ownership of deliver ing best in class support and education for tag /pixel management, marketing anal y tics, and other performance marketing
offerings to some of the largest live entertainment and sports clients in the world.

Additional responsibilities include offering strategic guidance and recommendations for automations and new client marketing products, coordinating the execution of marketing campaigns and supporting team KPIs.

The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. The successful Marketing
Operations Manager marries knowledge o f the digital advertising ecosystem (Tag management, campaign tracking, Google Analytics) and data (SQL , marketing data analytics, data visualisation ) with excellent time management and communication skills, to ensure flawless tracking, execution and reporting
of client campaigns.

RESPONSIBILITIES
• Support flawless execution of complex digital marketing campaigns, marketing analytics and other initiatives , working closely with internal teams , clients and external partners
• Own and m anage pixel / tag placement education, best practises and troubleshooting for clients and internal marketing teams
• Manage the marketing reporting solution, administration, processes, workflows and troubleshooting
• Serve as the 'Internal Expert': Document and educate clients and internal teams on campaign tracking and reporting best practices (Search, Social, Programmatic.. )
• Understand and leverage knowledge of ticketing data & ticketing software infrastructure
• Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks
• Establish and maintain strong relationships with internal teams and peers
• Lead calls and meetings with clients
• Guide clients in effective usage of Ticketmaster products and services, including tracking and reporting applications
• Stay current on live entertainment and marketing industry knowledge

REQUIREMENTS
• A proven track record of success in marketing operations or ad operations
or marketing data analytics
• Expertise in pixel/tag management and frontend browser technology
• A deep understanding of digital marketing channels and strategies including programmatic display, paid social and SEM
• Strong data skills: Excel, SQL & data visualization. Marketing data experience a big plus.
• Current knowledge of Privacy Practices and applications (CCPA, CPRA, GDRP, IAB, Apple ITP/iOS14+, Privacy Sandbox)
• Experience with products such as Google Analytics, Google Tag Manager, Tealium, Adobe Launch
• D igital media agency experience a plus
• Ability to effectively interact with clients and colleagues across the executive, mid-manager and day-to-day
operations levels in a professional, service-oriented manner
• Creative problem-solver
• Exceptional organizational skills
• Strong written and verbal communication and comprehension skills, and the ability to adjust style to different audiences
• Ability to work effectively under pressure and tight deadlines
• COVID-19 vaccination will be required for this position subject to legally valid exemptions

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

CO Hiring Range*:
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar posit

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Jobcode: Reference SBJ-gkwzyk-3-135-213-214-42 in your application.