Marketing Executive, Scotland

Job Description

Company: Academy Music Group

Location: (Scotland) Edinburgh, Glasgow and remote working

Reports to: Head of press and brand communications

Working hours: Full-time

Role

An essential position within the core marketing team, you'll play a key role in the delivery of marketing campaigns for shows, tours, clubs, corporate events, and promotional services at our Scotland venues; O2 Academy Edinburgh and O2 Academy Glasgow.
Our team

The regional Marketing executive will work closely with the Head of PR and brand communications and National marketing manager and be contributing to a dynamic team to ensure high quality output and service, where collaboration and teamwork is at the heart of everything we do.

About you
• Demonstrable experience in a marketing role in music, media, culture, corporate, or entertainment
• Proven track record in delivering successful marketing campaigns and promotional services
• Experience in marketing for exhibitor, corporate or conference events
• A strong network of local connections and established marketing relationships
• Excellent knowledge of regional marketing
• Experience managing budgets and marketing spend
• A solid understanding of ticketing
• Significant marketing experience in print, digital, social media platforms and ad scheduling
• Understanding of analytic metrics and advertising KPIs
• Outstanding attention to detail and sharp reporting
• Proficient in Microsoft Office Suite, including PowerPoint

What we need
• Dynamic and detail orientated
• A team player and collaborative by nature
• Accountable and organised with a strong sense of time management
• Excellent communication skills
• Positive work ethic, with a proactive, can-do attitude
• Understanding of the wider industry landscape, key marketing and media platforms and advertising techniques
• Flexibility to work irregular hours (weekends/evenings/public holidays)

What you'll be doing
• Work closely with the Head of PR and brand communications and National marketing manager to devise and deliver effective marketing campaigns for all shows, tours, clubs, and corporate or conference events
• Coordinate and book marketing activity across all relevant channels, including print, social and out of home in a timely manner and from conception to completion
• Prepare marketing plans that provide valuable and actionable insight
• Deliver diligently on specific day-to-day promotional activities
• Collaborate with promoter or event organiser marketing teams to plan and oversee their marketing spend
• Maintain strong local marketing contacts
• Constantly evaluate sales performances to bring new initiatives and sales tactics
• Build in-depth knowledge of your region
• Form and maintain a robust network of local distribution for promotional material
• Monitor and maximise all internal and external marketing budgets
• Create and generate daily/weekly/monthly reporting to assess performance
• Identity additional opportunities to reach new audiences and increase ticket sales
• Work closely with all fellow regional marketing executives for cross-promotional opportunities
• Liaise with a variety of head office functions including marketing, digital, social, communications and PR for inspiring content and messaging alignment
• Support broader campaign strategies as required
• Contribute to best-practice operations and processes

Our company

Academy Music Group (AMG) is the UK's leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances. #AMG

AMG is part of Live Nation Entertainment which is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media, and Artist Nation Management.

APPLICATION DEADLINE: Wednesday 22nd February. We reserve the right to close applications at any time so encourage early application.

Jobcode: Reference SBJ-rvzw8j-18-220-154-41-42 in your application.