Junior Digital Marketing Manager

Job Description

Front Gate Tickets is North America's leading software and operations provider for the festival market. We provide technical solutions for e-commerce ticketing, access control, data management, and fan engagement. We partner and run on-site operations for over 200 festivals each year and are on a massive growth trajectory matched by no one in the industry. We do it for the fans! Front Gate is owned by Live Nation Entertainment and acts as Ticketmaster's festival arm.

The Front Gate Tickets Marketing department offers an extensive suite of services to our roster of over 150 Festival clients. In our day-to-day, we leverage Front Gate's first-party data and our own marketing savvy to manage complimentary and premium digital campaigns, along with editorial and promotional support on behalf of and for our clients.

THE ROLE:

As Junior Digital Marketing Manager you'll be responsible for the planning, execution, and implementation of Front Gate Tickets digital marketing initiatives in support of a roster of clients. You'll be the subject matter expert on FGT marketing offerings, initiatives, and technology platforms.

RESPONSIBILITIES:
• Act as the primary FGT marketing point of contact for a moderate list of clients during their entire festival sales lifecycle, utilizing our suite of offerings to drive ticket conversions
• Manage segmentation of our first-party database using CRM tools to build targeted lists based on analysis of relevant festival and fan attributes
• Create and deploy email marketing campaigns for client portfolio, tracking results and analyzing optimizations
• Maintain marketing assets on FrontGateTickets.com using content management tools
• Produce digital media plans, optimization suggestions and post campaign recaps for clients
• Manage relationships with ad partners to fulfill paid media campaigns across social, search, and display
• Work collaboratively with greater marketing team to manage organic social content for Front Gate Tickets consumer facing social channels
• Work closely with Ticketmaster to execute media plans and marketing offerings
• Place advertising pixels via Google Tag Manager on behalf of FGT's client base
• Serve as a primary resource for addressing Google Analytics insight and tracking
• Create and support festival promotional campaigns to increase engagement, and ensure legal compliance
• Track client campaign spends in our budget tracker and ensure accuracy for settlements
• General support of senior members on the marketing team with team projects when assigned

KNOWLEDGE, SKILLS & ABILITIES:
• B achelor's Degree in marketing or closely related field
• 2+ years Digital Marketing experience needed
• Experience deploying email marketing campaigns and managing online ad campaigns
• Experience in media planning and buying
• Excellent communication skills, including verbal, presentation, written and listening
• Strong content creation skills within Photoshop, and the MS Office Suite
• Detail-oriented and able to follow complex processes
• Positive attitude a must
• Comfort and experience interfacing with various levels of staff and management
• Passionate about emerging technology and advertising solutions
• Ability to handle pressure and challenging situations
• Ability to manage multiple tasks, projects, and accounts
• Ability to collaborate effectively with other departments and organizations
• Ability to occasionally work flexible hours, including evenings and weekends
• Basic knowledge of HTML preferred

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BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Front Gate Tickets will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Front Gate Tickets also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Front Gate Tickets will also provide reasonable religious accommodations on a case by case basis.

Jobcode: Reference SBJ-gmeoe2-18-222-111-24-42 in your application.