Job Description
THE JOB
The Director of Venue Marketing will oversee the creation and implementation of marketing programs for venue products & venue branding across venue touchpoints including onsite placements, web, app, social, email. This individual will be responsible for driving revenue to their respective region through the development of marketing strategies designed to grow awareness of our hospitality focused initiatives that grow ancillary revenue and improve our guest experience.
Ideal candidates will have extensive music knowledge; event planning, concert or sports marketing experience; familiarity with multiple music genres and the ability to work in a fast paced, deadline driven environment while juggling multiple tasks.
WHAT THIS ROLE WILL DO
• Oversee regional Venue Marketing efforts including progress and performance to ensure work is completed correctly and on time.
• Manage marketing workflows, approvals and assignments across venue marketing coordinator(s)
• Work with venue GMs & ops teams across region to ensure ancillary & hosptilaity marketing needs are being met
• Work with F&B regional lead to align on strategy, ensure F&B marketing needs are being maximized across venue touchpoints
• Partner to Regional Venue Marketing VP to ensure staffing and procedural alignment between all Live Nation Concerts O&O and Exclusively Booked Venue Marketers & Regional Marketing
• Partner with the Regional Marketing team to implement show support on socials, in emails, on websites and in venue
• Work with Director, Premium Sales Marketing on support plans across venue touchpoints
• Work with Director, Special Events to drive support across venue touchpoints
• Oversees venue social media for venues in their region, working with Regional Community Manager to implement an annual plan designed to grow social followers and venue product exposure while increasing engagement across all platforms
• Work with central social team to ensure best practices and latest trends roll across venue social handles and that process outlined in Playbook is being followed
• Partner with Regional marketing for new venue launches and creation of all new venue touchpoints
• Oversee marketing budgets and operate within established financial parameters
• Work with Venue Guest Services to maintain fan communication & customer service best practices across venue touchpoints
• Assist in developing new processes to streamline projects for the team/company
• Day of show event coverage as necessary
WHAT THIS PERSON WILL BRING
• Minimum 5-7 years marketing experience in activities that have prepared you to successfully perform the job described above.
• Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management.
• Work well in a team environment
• Ability to prioritize and meet deadlines
• Entertainment industry experience preferred.
• Team player with outstanding interpersonal skills
• Active problem solver, instilled with a sense of urgency for projects large and small
• A highly organized person who enjoys working on multiple campaigns at the same time and can balance tasks effectively
• High level creative direction or marketing experience in live music entertainment or industry related field
• Previous leadership experience and staffing
• Strong Microsoft Office Suite, G-Suite skills
• Good working knowledge of Adobe Creative Suite, and multimedia management software
• Proficiency in HTML and CSS a plus
• Familiarity with analytics tools like Tableau preferred
• Ability to learn and efficiently use project management software/tools
• Experience with digital asset management systems and workflows
BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network
Jobcode: Reference SBJ-gk9wyp-34-204-99-254-42 in your application.