Director, Paid Social

Job Description

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE ROLE

We're looking for a Rockstar Director who gets excited about paid social - plain and simple. This person should have experience in working within various social platforms including Facebook/Instagram, TikTok, Twitter, SnapChat and others. This person should be curious, analytical, collaborative and obsessed with besting oneself.

This person should be a paid social media subject matter expert and have a track record of brainstorming and overseeing implementation of quick, rapid-fire tests to maximize spend and KPIs while keeping efforts low. This person will need to be curious and collaborative and have the desire to work very closely with the greater media team to guide our social practice across all of LNE and implement process and enhancements to drive client business. This person will have a proven track record of growing accounts by forging a strong relationships as a paid social subject matter expert.

WHAT THIS ROLE WILL DO
• Lead paid social strategy for all of LNE (Live Nation Concerts, Ticketmaster, etc,)
• Manage overall social team across LNE
• Be the primary leadership voice of our Social practice to senior leadership and stakeholders
• Oversee plan development and progress
• Formalize processes across social team for campaign setup, optimizations, etc. and collaborate with Product, Data, and Engineering teams on any additional processes needed
• Regularly package up and market team wins, tests and learnings across the organization
• Collaborate with Analytics teams to unlock incremental improvements through a test and learn approach
• Regularly and proactively provide updates on changes in the paid social industry with their clear POV

WHAT THIS PERSON WILL BRING
• 8+ years of paid social digital media experience
• Experience managing a team of at least 9
• The position requires excellent knowledge of paid social platforms (Facebook/Instagram, Pinterest, Twitter, SnapChat, TikTok)
• Background in audience/data activation and collaborating on test and learn strategies, a plus.
• Ability to work within a team environment, strong written communication skills (both verbal and written)
• Curiosity is highly encouraged
• Experience with collaborating and coordinating with internal and external teams
• Bachelor's degree in marketing, business, economics, or related field
• Affinity for the sports, music and live entertainment industry
• COVID-19 vaccination will be required for this position subject to legally valid exemptions

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

Jobcode: Reference SBJ-d81879-18-118-195-162-42 in your application.