Campaign Executive

Job Description

Company: Cuffe and Taylor / Live Nation (Music) UK Ltd

Department: Cuffe and Taylor - Marketing

Location: Preston PR4 0HF OR Farringdon, London EC1M 4AY

Reports to: Senior Campaign Manager

Role Description

We're looking for a Campaign Executive to Join our Marketing Team to focus on informing fans of our great live events across the UK. From Theatre to Festivals, Cuffe and Taylor aim to engage Fans in new and niche locations – and with this, a very specialised, thoughtful and creative approach to Marketing is a must.

The Company

Cuffe and Taylor is part of Live Nation Entertainment which is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

Cuffe & Taylor are experts in promotion, production, and event management. Offering exceptional experiences for artists and audiences like no other, they produce and promote major festivals, stadium tours, arena concerts and theatre shows across the UK and internationally.

Cuffe & Taylor's roster of artists is extensive and varied including Diana Ross, Lionel Richie, Britney Spears, Rod Stewart, Christina Aguilera, Mariah Carey, Madness, Lewis Capaldi, Sir Tom Jones, Bryan Adams, Kylie, Noel Gallagher's High Flying Birds, Michael Ball & Alfie Boe , Stereophonics, Cliff Richard, Simply Red, Kaiser Chiefs, Primal Scream, Sam Fender, Little Mix, Duran Duran and Paul Weller.

In 2017 Cuffe & Taylor became part of the Live Nation family and the following year they expanded with the addition of a theatre touring division founded by Ben Hatton. Since then, they have filled theatres across the UK and internationally programming thousands of nights of entertainment ranging from live podcasts, screen-to-stage TV adaptations and musical theatre.

From RuPaul's Drag Race UK, The Cher Show, A Question
Of Sport Live and James Martin Live, to the very popular tribute shows Whitney, Queen Of The Night and Tina – What's Love Got To Do With It, as well as tours with West End and Broadway royalty Sarah Brightman and Lea Salonga , the theatre touring division continues to grow.

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of corporate operations.

What it's like to work in the Team

Live Nation/Cuffe and Taylor are the biggest live music promoter in the world. Somewhere around the globe, every 20 minutes a Live Nation Event happens. Our Marketing Team live by the mantra: by fans for the fans – we're all live music lovers who strive to deliver excellent and efficient marketing.

We have a fun atmosphere within the team, which helps us maintain an open, approachable department, which can partner and build genuinely authentic and valuable relationships with our employees and leaders. We are committed to working as a team and so support each other to achieve wins as a team.

Who you are

Competencies / Skills / Knowledge / Experience
• Demonstrable Experience in Digital Marketing
• Experience in managing multiple projects simultaneously while achieving deadlines
• Demonstrate Passion for Fans and understanding what makes them tick
• CIM Diploma or similar would be advantageous
• Confident data analyst
• Experience in Google Analytics / Quant cast
• Experience in Facebook Business tools, especially advertising
• Experience in leading Email initiatives - Mailchimp or similar
• Integrate, research and report on new technologies
• Budget management
• Website, SEO and data management

Behaviours
• A key team player with excellent communication skills
• Motivated and hungry to make a difference in the music industry
• Committed to the Fan and their experience
• Detail-oriented
• Passion for live music
• Proactive self-starter
• Able to work evenings and weekends where necessary

What the role includes
• C reating innovative and bespoke campaigns including understanding audience profiles & how they consume media
• Managing multiple projects simultaneously, whilst achieving deadlines
• Leading on e-mail initiatives
- w orking on email campaigns across various C&T Brands using Mailchimp software
• Segmentation – Understanding and implementing segmentation strategies to serve the best Artist to the right Fan
• Website Management – working on CMS systems to add new events to the website and creating a Website Link Strategy for optimum sales conversions
• Data Management – manage, maintain and grow databases
• Integrate, research and report on new technologies.
• Real-Time – Spot opportunities to news jack across our digital channels
• Budget Management – Manage show budgets and report on ROI
• Governance – Ensuring all Organisations data entry points are compliant
• Trend Setting – R&D the newest ways to communicate with Fans
• Reporting – Manage effective reports on a weekly basis for all on going campaigns

#CuffeandTaylor

Jobcode: Reference SBJ-rbjnw6-52-14-126-74-42 in your application.