C3 Presents - Casinos Associate Marketing Manager

Job Description

General Summary

Associate Marketing Manager will work in conjunction with the C3 Marketing Manager, C3 Talent Buyers, casino's marketing team, public relations team, media buyers, local/regional media and artist management to promote the concert/event in the most effective manner possible to satisfy client, promote ticket sales and stay within budget.

Principle Duties and Responsibilities:
• Create an effective marketing plan, strategy and budget grid for each confirmed show
• Seek property/management approval for each marketing plan and executes steps to put the plan in place
• Ensure accessibility to property contact, with scheduled and daily interaction conference call meetings, email, etc. for strategy, maintenance and recapping shows
• Work with band management and property PR team to coordinate live and phone-in interviews, photo passes, etc.
• Work with radio partners, including acquiring radio proposals, confirming proposals, coordinating on-site set up, concert announcement and website information
• Work directly with media buyers to get radio buys, print ads, billboards, digital advertising and all around media scheduled and placed and/or place direct
• Internal teamwork, meetings, recapping and strategy
• Recommend and proof weekly print ads; ordering and servicing property and media with audio/video; and, seeking and receiving approval for on property signage, billboards, etc.
• Work with Property PR team to write press releases for local media distribution and artist biographies for online outlets, including casino webpage
• Research and keep up-to-date with assigned areas' relevant events/concerts, media outlets, websites, blogs, radio stations, radio playlists, and demographics
• Work with band management/publicist to obtain approval for press requests for each show
• Keep and maintain individual show, monthly and yearly media budgets
• Maintain administrative duties – organizing show files, updating budget sheets, tracking ticket counts, etc.
• Other duties and projects as assigned

Knowledge, skills and abilities required:
• Minimum of three to five years' experience in marketing, advertising and communications
• Comprehensive understanding of marketing, advertising and media buyingPassionate about the music industry, including extensive knowledge of national music scene and artists in order to provide solid support
• Knowledge of the inner-workings of radio station, including formats, organizational structure, etc.
• Excellent verbal and written communication skills; good telephone skills; good listening skills; share information appropriately, with tact and diplomacy
• Experience and proven results with client management
• Provide exceptional customer-service to clients
• Proficient in Word, Excel, and Outlook
• Knowledge of online marketing and analytics including the social media components
• Experience in analyzing data and effectively presenting definitive results to client/partners
• Detail oriented and able to perform job accurately and thoroughly
• Reliability – able to see tasks, ideas or projects through, from start to finish; meet deadlines and budgets
• Good time management skills
• Outstanding planning and organization skills – use organized approach to job responsibilities and able to multi-task and set priorities
• Creativity –use independent and original thought and initiative to improve processes or solve problems
• Self-motivated – self-directed and self-responsible
• Ability to thrive in a high-demand, fast-paced environment
• Ability to be flexible, adjust to changing conditions and constraints in order to meet goals
• Positive attitude – engage in work and be open and approachable
• Teamwork
• Ability to travel and work flexible hours, including evenings and weekends
• Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

C3 Core Compentencies
• Demonstrate integrity in the way you operate in day-to-day business and the way you deal with people
• Communicate effectively with various audiences by organizing and delivering information appropriately and listening actively to others
• Proactively seek solutions to problems. Be enthusiastic and energetic in your approach to your job. Commit to putting in extra effort with a positive attitude.
• Be flexible in handling change, able to juggle multiple demands, and adaptable to new situations with fresh ideas or innovative approaches
• Stay composed, confident, optimistic, and in problem-solving mode when the going gets tough
• Possess the skills needed to perform your job well, paying close attention to detail, accuracy, and completeness

Jobcode: Reference SBJ-gxqoxo-3-139-107-241-42 in your application.