VP, Digital Creative Marketing

Job Description

VP, Digital Creative Marketing (Creative Advertising)

Summary of Position

Lionsgate has an immediate opening for a Vice President, Digital Creative Marketing in the Marketing Department of the Feature Film Division. This role is responsible for leading digital marketing efforts for our theatrical film campaigns supporting the Senior Vice President of Creative Advertising in all other aspects of digital/360 marketing; including strategic planning, creative execution, some social media and stunt/out of home creative ideas.

Responsibilities
• Lead and develop culturally relevant and impactful digital marketing campaigns that connect Lionsgate films with consumers across the world

• Create diverse range of marketing content and initiatives with an emphasis on mobile, social media, video, and display

• Communicate different facets of campaigns to executives, filmmakers, talent and talent representatives

• Serve as a cross-functional liaison across internal marketing divisions, including creative advertising, publicity, media, brand partnerships, exhibitor relations, and research, with a focus on leading collaborative cross-divisional initiatives

• Oversee a team of digital agencies – providing creative direction and strategic vision based on internal conversations, while shepherding scope, budget, and overall campaign resources

• Develop data-first initiatives for the Lionsgate brand as well as individual theatrical titles

Qualifications & Skills
• Expert in coming up with and inspiring great ideas, then using agencies for executing and finessing best-in-class digital creative

• Deep Knowledge of who the best agencies are and how to direct them to produce superior quality creative

• Deep understanding of digital media and how to make platform-bespoke creative that breaks through in a crowded marketplace

• Expert in how to implement impactful copy messaging and striking motion graphics to cut through differently on various platforms

• Expert on bleeding-edge trends and how to capitalize on latest culture and technology

• Sophisticated understanding of how to make exciting creative that fulfills strategic objectives

• Excellent copywriting, written communication and collaboration skills

• Excels in and enjoys a fast-moving and quickly changing environment

• Strong knowledge of digital media

• Experience in managing and mentoring others

• Out-of-the-box thinker in terms of coming up with groundbreaking ideas

• Self-starter/Intuitive Thinker

• Minimum of 5 years entertainment marketing experience directly responsible for the Creative Effort from start to finish

Nice to Haves
• Experience in Film Marketing at a Film Studio, Content Streamer or Creative Agency

• Experience in Marketing in Television

• Experience as a Creative Director at a Creative Agency that services content clients

• Experience in creating strong AV Creative, using editors, motion graphics artists, copywriters and music supervisors

• Experience in Copywriting

• Experience with Print Creative

About the Company

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate (NYSE: LGF.A, LGF.B) brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for the audiences it serves worldwide.

Business Unit Overview

Motion Picture Group

Lionsgate's motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster's Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.

In addition to its mainstream commercial releases, Lionsgate's Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the US market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, 11 holidays, and Impact Day

• 401(k) company matching

• Reimbursement – Rideshare Program and Tuition (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-gmx3p6-18-218-129-100-42 in your application.