Director, Marketing - Global Products & Experiences

Job Description

Summary of Position

The Director of Marketing, Global Products & Experiences, will report to the VP Creative, Global Products & Experiences and be responsible for managing the Strategic Positioning, Marketing, Publicity, and internal and external communications of all projects in the department portfolio, including location based entertainment, interactive entertainment and games, live entertainment and consumer products.

Responsibilities
• Oversee all marketing and publicity workflow and deadlines; and the review and approval of all creative materials received in conjunction with all projects.

• Review, write, and edit copy and create assets as needed for key campaign beats including social media posts, press releases, websites, etc.

• Traffic creative, marketing and publicity requests to the appropriate internal teams (i.e. Legal, Publicity, Corporate Communications, Creative Advertising, A/V, Digital, Home Entertainment, etc.), talent, and other key stakeholders for review, feedback, and approvals.

• Compile and distill internal and external feedback to effectively communicate with project stakeholders, partners, and vendors.

• Craft effective tools for internal and external communications including:

• Keynote (or Power Point) Presentations

• One-sheets

• Infographics/Charts

• Brand Guidelines

• Email recaps

• Manage and archive creative assets used in connection with all project campaigns.

• Become extremely well versed in Lionsgate IP and assist in development of brand strategies and guidelines and market research for the department.

• Travel to project sites and assist in marketing/promotional shoots, press events, product launches, openings, etc.

Qualifications and Skills
• Must be self-motivated and extremely organized, with a keen understanding of business objectives and priorities.

• Must be an excellent writer and communicator. Experience in marketing or publicity for the theme park, games, entertainment, and/or tourism industries preferred.

• Must have meticulous attention to detail, thoroughness, and social acumen.

• Must be able to prioritize competing needs and multi-task in a creative open office environment.

• Must be able to work independently, but also be a team player; be resourceful and use sound judgment.

• 5+ years of studio or industry-related experience preferred.

• Proficiency in the following programs preferred:

• Microsoft Office: Word, Excel, Power Point, Outlook

• Adobe: Photoshop, Illustrator, InDesign, Acrobat Pro, Premiere Pro (or comparable video editing program)

• Apple: Keynote

• Proficiency in the following social media platforms preferred:

• Facebook and Instagram

• YouTube

• Twitter

• Discord

• TikTok

• Snapchat

• WeChat

• Reddit

• LinkedIn

About the Company

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

Business Unit Overview

Motion Picture Group

Lionsgate's motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster's Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.

In addition to its mainstream commercial releases, Lionsgate's Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the US market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-rvp5xm-3-144-252-153-42 in your application.