Coordinator, Global Marketing Strategy

Job Description

Summary of Position

The Coordinator, Global Marketing Strategy is chiefly responsible for the administrative and operative support of the Global Marketing Strategy Sr. Director, as well as operative support for the Global Marketing Strategy team in general, for marketing efforts both domestically (US & Canada) and international (via Lionsgate UK team, and international all-rights buyers/distributors). The Coordinator manages all asset servicing, liaising with Marketing Operations and Creative to execute. This role maintains all marketing project management boards, coordinates budgets, oversees billing & invoicing, and traffics assets for the Global Marketing Strategy team. Additionally, the Global Marketing Strategy Sr. Coordinator executes all calendar creation and updating to ensure alignment across all internal Lionsgate Motion Picture Group verticals & marketing teams, and all territories across the globe.
• Support creation of playbooks, decks, and sales sheets--from scratch or adapted from domestic/global strategy documentation

• Archive and manage movement of all files/Design and supervise all archiving process

• Manage and traffic marketing materials and creative assets

• Collect, Comprehend, and Distribute analytics via Paid Media, Research & Analytics, and Digital Strategy teams

• Relay communications within Global Marketing Strategy group, and across Marketing department at large

Responsibilities
• Support communications with territories in alignment with internal Global Publicity team members to extend Publicity and Comms initiatives to non-US markets

• Aid communications with internal creative teams, sharing feedback and strategy notes from the markets

• Assist in the adaptation of Global Marketing Strategy to needs and nuance of each territory

• Help coordinate creative sales materials for Film Markets (AFM, EFM, Cannes, TIFF, et al)

• Create and update all ancillary strategy documentation, i.e. timelines, track sheets, and calendars

• Coordinate with markets for synchronized key asset debuts including trailer launches, media kickoff, casting announcements, etc.

• Manage various project & asset management platforms; AdStream, DAX/Clear, PIX, Bluescape, Google Docs, Office 365, and Monday.com

• Coordinate email marketing via SalesForce Marketing Cloud and with help from implementation & design vendors

• Set meetings and coordinate agendas as needed

Experience & Skills
• Excellent verbal and written communication skills

• Prior marketing experience (2 years)

• Passion for film & entertainment industry

Nice to Haves
• Confidence with one or more of the following software platforms; Monday.com or Asana, SalesForce Marketing Cloud/Email Marketing CMS platforms, Microsoft Excel

• Budgeting and accounting acumen

• Bilingual

About the Company

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate (NYSE: LGF.A, LGF.B) brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for the audiences it serves worldwide.

Business Unit Overview

Motion Picture Group

Lionsgate's motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster's Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.

In addition to its mainstream commercial releases, Lionsgate's Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the US market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
Our Benefits

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• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-gpn4w4-3-133-160-156-42 in your application.